Decline in Home Insurance Rates Persists, Affirms Consumer Intelligence Report
UK Home Insurance Premiums Fall Steadily According to Consumer Intelligence Report
The latest Consumer Intelligence Home Insurance Price Index has revealed a downward trend in home insurance premiums across the UK, with quoted prices decreasing by around 7.9% over the past year and by 3.9% in the most recent quarter (up to June/July 2025).
The decline in premiums is broad-based, continuing a four-quarter downward trend. There is no significant indication of sharp regional disparities in the prices reported by Consumer Intelligence, but premiums vary depending on property type and location.
Across UK regions, the biggest fall in quoted premiums was recorded in the North East at 10.5%. Premiums most commonly quoted are between £150 and £199, with 29% of quotes falling within that range.
By policy type, contents-only premiums have dropped and tend to be lower and more stable, averaging around £129 in Q2 2025, while buildings-only premiums have remained steadier.
Market dynamics reflect a growth in competition, with the number of brands providing the most competitive quotes increasing from six to nine over the past year, contributing to broader premium reductions.
Despite recent falls, average home premiums remain over 23% higher than mid-2023 levels, influenced by prior inflation and elevated claims costs. Future trends are expected to show greater segmentation in premiums based on risk factors such as property type, location, and claims history, indicating regional and individual risk profiles will play a larger role in pricing.
In terms of age group variations, increased market competition and more product choices, including contents-only policies where price reductions are notable, suggest younger and more budget-conscious consumers may benefit from lower quotes. In June 2025, 62.5% of consumers could source quotes for less than £200, up from 56% a year earlier. However, the index does not explicitly provide detailed data broken down by age groups.
It's worth noting that while the rate of increase for home insurance premiums has slowed down, the overall increase since Consumer Intelligence first started collecting data in February 2014 remains significant, with quoted premiums having risen by 54.2%.
In a notable development, Sheilas' Wheels Essentials launched on price comparison websites in June 2025, marking the first new product since January.
In summary, the Consumer Intelligence Home Insurance Price Index shows overall declining premiums across UK regions for the past year, driven by competition and product availability, but with ongoing variations by policy type. Age-specific data is not detailed, though more affordability is indicated by the rising share of sub-£200 quotes. The report also suggests that future trends will show greater segmentation in premiums based on risk factors.
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