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David Beckham's Business Empire Booms with Boss Deal, Prenetics Partnership, and Record Profits

The Beckhams' business empire is on a roll. A Boss deal and wellness partnership boost profits, which hit a record high in 2024.

In the picture there is a sports player,he is posing for the photograph and on his shirt there are...
In the picture there is a sports player,he is posing for the photograph and on his shirt there are names of different sponsors companies.

David Beckham's Business Empire Booms with Boss Deal, Prenetics Partnership, and Record Profits

Authentic Brands Group, a key investor in David Beckham's business empire since 2022, has seen significant growth and success. The group's latest achievements include a multi-year design collaboration with Boss and a partnership in the wellness sector with Prenetics. DRJB Holdings Limited, jointly owned by Authentic Brands Group and Footwork Productions, posted a net profit of $44.9m (£35.1m) in 2024.

The group's expansion into new sectors has proven fruitful. In 2025, they will launch a new David Beckham collection with Boss, set for Spring and Fall/Winter. Safilo's acquisition of the perpetual licence for the eyewear collection further boosts the brand's global appeal.

In the wellness sector, the group partnered with Prenetics and co-founded IM8, a nutritional supplement business. This move signals the group's diversification strategy, moving beyond fashion and into health and wellness.

DRJB Holdings Limited, the Beckhams' business empire, saw a profit surge in 2024. Net profit rose to $44.9m (£35.1m), up from $36.2m (£29.1m) in 2023. Consolidated revenue also increased, from $91.2m (£73.4m) to $92.3m (£72.2m). Notably, Victoria Beckham's fashion and beauty brand surpassed the £100m profit mark for the first time in August.

The group's success has also translated into personal wealth for the Beckhams. They were listed in the Sunday Times Rich List top 300 with a wealth of £500m earlier this year. The group's underlying ordinary dividend was $52.5m (£39m) due to the surge in profits. With continued growth and expansion into new sectors, the future looks bright for David Beckham's business empire.

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