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In an exciting development for the retail sector in Upper Franconia, Germany, Action, a European discount retail chain, is set to open a new store in Dinkelsbühl. The store, located at Luitpoldstraße 27, will span approximately 10,000 square feet and is part of Action's ongoing expansion in the German market.
According to Heiko Großner, Germany CEO of Action, the new Franconian branch of Action meets all criteria to provide customers with a "pleasant shopping experience." The store will offer over 6,000 products across 14 categories, including decoration, DIY, toys, multimedia, household items, garden and outdoor products, personal care, fashion, home textiles, and more. Both well-known brands and Action's own brands will be featured in the product range.
The store opening is scheduled for Thursday, July 24, 2025. Like other non-food discounters, the store relies on a business model based on low prices and a frequently changing product range. Wide, bright aisles and sufficient parking spaces are features of the new Action store in Dinkelsbühl.
The new store in Dinkelsbühl will have a team consisting of between 15 and 20 full-time and part-time employees. Additional staff is currently being sought for the store. The store's location is very accessible and has a central location, as mentioned by Heiko Großner.
Action's expansion in Dinkelsbühl is expected to create up to 600 new jobs in the region over the coming years. This is part of Action's broader strategy to further establish the brand in the German retail market, with the Dinkelsbühl store being one of many planned locations throughout Germany.
For the most precise updates on the opening date and employment impact of the Action store in Upper Franconia, we recommend checking official Action press releases, local government business development announcements, or local news focused on Upper Franconia.
The new Action store in Dinkelsbühl, part of the retailer's expansion in the German market, is expected to offer products across various categories, such as household items, fashion, and personal care. This new venture in the industry is projected to create up to 600 new jobs in Upper Franconia, reflecting Action's ambition to strengthen its presence in the German retail business.
