Co-founder of Object Matrix teams up with Ad Signal
In a strategic move that signals Ad Signal's ambition to expand its reach and influence in the media and broadcasting sectors, the SaaS provider has announced the appointment of Nick Pearce as its new Chief Revenue Officer.
Nick Pearce, a co-founder of storage software company Object Matrix, brings a wealth of experience and expertise to Ad Signal's senior leadership team. His passion for purposeful, partnership-led growth and his deep technical understanding, combined with his commercial instinct, make him a perfect fit for the company.
Pearce's appointment marks a significant milestone for Ad Signal as it enters its next phase of growth. Over the years, he has demonstrated his ability to grow businesses, having co-founded Object Matrix, which grew from three customers in 2006 to over 115 before its acquisition in 2023.
The company's growth strategy, as indicated by Pearce's appointment, involves several key components. Firstly, Pearce will focus on creating a global channel and technical partner network to expand Ad Signal's presence across Europe and the US. Secondly, he will strengthen ecosystem integrations, enhancing the interoperability of Ad Signal's technology with other systems, ensuring seamless integration and greater efficiency for customers. Lastly, Pearce will align sales and marketing efforts to support Ad Signal's expansion plans, ensuring a consistent brand image and effective support for sales objectives.
Tom Dunning, CEO and co-founder of Ad Signal, expressed his confidence in the achievements that can be accomplished together with Pearce. He believes that Pearce's extensive network within the media and entertainment industry will be instrumental in shaping the future of media and broadcasting at Ad Signal.
Ad Signal's growth strategy is further bolstered by a recent £3 million investment from Foresight Group. This investment positions the company for significant growth and market influence as it embarks on this exciting new chapter.
With Pearce on board, Ad Signal is poised to make a substantial impact in the media and broadcasting sectors, cutting storage and AI processing costs while reducing carbon emissions and driving ESG progress for customers. The company is eager to support its mission and looks forward to the future with optimism and enthusiasm.
With Nick Pearce's appointment as the new Chief Revenue Officer, Ad Signal aims to leverage his experience in business growth, particularly in the technology sector, to drive its expansion. By focusing on creating a global partner network, enhancing technology integrations, and aligning sales and marketing efforts, Ad Signal aims to increase its footprint across Europe and the US. Additionally, Pearce's extensive network within the media and entertainment industry will be crucial in shaping Ad Signal's future and pushing for progress in finance, technology, and sustainability.
