Chemistry Promotes Individual to President Role and Strategic Officer Position
Fresh Take:
Atlanta's indie advertising powerhouse, Chemistry, has shaken things up a bit! With a new wave of leadership, Taylor Guglielmo takes over as president, Tim Smith slips into the CMO role, and Milla Stolte joins as the chief strategy officer.
Guglielmo, who's been with Chemistry since 2016 and previously held the position of chief growth officer, steered the agency to snag clients like Netflix, Five Guys, IHG, and the NBA. She plans to beef up the team but, for now, won't be scouting for a new CGO. As president, she'll focus on expansion, client relations, and nurturing the agency's unique culture.
"Times, they are a-changing," she told ADWEEK, "and I need to set us up for success in this rapidly evolving industry."
Moving on, Milla Stolte, a seasoned strategic whiz with more than 20 years under her belt, steps in to integrate strategy across Chemistry's brand, communications, digital, cultural, and media activation work. Stolte, previously with Tombras, worked with agencies like The Martin Agency, Arnold Worldwide, and DDB,, and global brands such as FritoLay, Google, and Activision. Stolte said she was drawn to Chemistry's "collaborative culture" and its team that genuinely respects one another.
As the agency prepares for opportunities brought about by the PE investment from Breakwater Management, its focus is on profitably growing its services, diving deeper into technology, and seeking strategic acquisitions in new markets. In short, Chemistry aims to keep its heart of empathy, candor, and creativity while expanding its horizons.
Sidenote: It's worth mentioning that, alongside Breakwater Management's investment, Chemistry also secured backing from Genesis Park and Tecum Capital. These partnerships will provide the agency with additional debt and equity capital, further boosting its growth potential.
So, buckle up, folks! Chemistry's new team and strategic partners are ready to roll with the punches and steer the agency towards a future brimming with opportunity. Now, who's ready to ride the wave of change?
- In the rapidly evolving finance industry, Chemistry's new president, Taylor Guglielmo, plans to leverage the agency's unique culture and strategic partnerships to grow the business profitably, with a focus on expanding services, diving deeper into technology, and seeking strategic acquisitions in new markets.
- To integrate strategy across various sectors, Milla Stolte, the new chief strategy officer at Chemistry, will work collaboratively within the agency and with global brands, utilizing her extensive experience from agencies like The Martin Agency and FritoLay, to drive growth and capitalize on opportunities presented by the PE investment from Breakwater Management.
