Brazilian Esports Gaming Firm Honored as Outstanding Workplace by Great Place To Work®
Esportes Gaming Brasil, the parent company of Onabet and Esportes da Sorte, has been recognized as a Great Place To Work®, a global reference in people management and organisational climate. This certification is a testament to the company's commitment to fostering a positive work environment, employee development, and inclusion.
At the heart of Esportes Gaming Brasil's approach is a focus on sustainable growth and data-driven decision making. Rita Cunha, appointed as Chief Growth Officer, is tasked with building a solid foundation for growth, anchored on clear key performance indicators (KPIs) for acquisition, retention, and engagement. The aim is to foster a strong culture of cross-functional collaboration with a genuine focus on the customer, supporting employee engagement and teamwork culture.
Esportes Gaming Brasil also places a high emphasis on ethics, transparency, and responsible behaviour. The company's work environment reflects a balance between scale and performance and ethics and transparency, essential for a healthy corporate culture.
To further reinforce this commitment, the company organises educational workshops on integrity and responsible gaming. These sessions aim to educate employees and stakeholders about fraud prevention, legal risks, and reputational impacts, reinforcing the company’s pillars of sports integrity and responsible gaming.
Innovation and customer-centric strategies are also at the forefront of Esportes Gaming Brasil's initiatives. The leadership emphasises the need for a data-centric operational culture, which inherently requires inclusive participation and development opportunities for employees to adapt and grow in a dynamic sector.
The positive environment at Esportes Gaming Brasil includes development, well-being, and inclusion initiatives for approximately 600 employees. The company invests in inclusive communication, active listening, and collective actions that strengthen the sense of belonging. Examples of collective actions include themed parties, recognition rituals, and direct chats with leadership.
Clarity about career growth and real support to grow are key aspects of the environment at Esportes Gaming Brasil. The "Impulso EGB" program subsidizes technical courses and specializations for employees, proving that the company is on the right path and motivating them to evolve further.
The company also encourages small gestures, spontaneous feedback, the freedom to propose new ideas, and the construction of real bonds between people. Trust is a fundamental aspect of Esportes Gaming Brasil's culture, with values such as trust, listening, and collaboration at the heart of decisions, from the selection process to the choice of leaders.
Sophia Serak, Director of People at Esportes Gaming Brasil, participated in the assessment to identify strengths and opportunities for improvement. Over 60 leaders participated in development paths and initiatives, including the "Impulso EGB" educational incentive program.
The certification recognizes Esportes Gaming Brasil's efforts in promoting a positive environment. The group continued its mission to strengthen leadership in 2024, further reinforcing its commitment to creating a space where everyone has the freedom to be themselves and develop.
- In alignment with the company's focus on innovation and customer-centric strategies, Rita Cunha, as the Chief Growth Officer, is steering the finance and business sectors with a data-driven approach, aiming to foster a culture of cross-functional collaboration in sports.
- Esportes Gaming Brasil continues to prioritize ethics, transparency, and responsible behavior, extending the educational workshops to sports, further reinforcing the company's commitment to promoting responsible gaming and upholding sports integrity.
