BMW Benefits from Customs Clearance, Mercedes Faces Production of Smaller Bread Loaves
BMW Leads German Luxury Car Manufacturers in China, Plans to Compete with Innovative Startups
In the first half of 2025, BMW holds the largest market share among German car manufacturers in China, selling approximately 318,000 vehicles, surpassing Mercedes-Benz's sales of just over 293,000 cars [1]. Both BMW and Mercedes-Benz experienced significant year-on-year sales declines, with BMW recording a 15.5% drop and Mercedes-Benz seeing a 14% decline [1].
Despite the decline, BMW remains at the forefront, followed by Mercedes-Benz. Volkswagen's sales figures for H1 2025 in China were not detailed in the available sources, but the Volkswagen Tiguan is noted as a top-selling model internationally, including Europe [2]. Porsche’s market share or sales figures in China were not explicitly mentioned in the search results, suggesting its sales are smaller compared to BMW and Mercedes-Benz.
Looking ahead, BMW is planning to introduce the New Class to compete with innovative startups like BYD, Nio, Xpeng, and others [3]. Similarly, Volkswagen, along with Xpeng and Horizon Robotics, will introduce new models like the ID.AURA and ID.ERO [2].
In the realm of electric vehicles, range extenders are expected to arrive for vehicles in 2026 [4]. Approximately 24 million cars will be sold in China this year [5]. In contrast, less than 11 million cars will be sold in the EU this year, and approximately 16 million cars will be sold in the U.S. this year [6].
For those interested in staying updated on these developments, DER AKTIONÄR offers a subscription service for 9.95 € per month [7]. Existing subscribers can log in at DER AKTIONÄR's login page, and new subscribers can sign up at DER AKTIONÄR's subscription page. The prices for a subscription to DER AKTIONÄR can be found at the subscription page as well [7].
Mercedes is also making moves in the market, bringing the CLA to the market [8]. As the automotive industry continues to evolve, these companies will undoubtedly face challenges and opportunities in the coming years.
[1] [Source] [2] [Source] [3] [Source] [4] [Source] [5] [Source] [6] [Source] [7] DER AKTIONÄR's subscription page [8] [Source]
- The automotive industry in China is thriving, with BMW leading the race among German car manufacturers, selling approximately 318,000 vehicles in the first half of 2025 [1].
- BMW, with its focus on innovation, is planning to introduce the New Class to compete with emerging electric vehicle manufacturers like BYD, Nio, Xpeng, and others [3].
- In the financial realm, DER AKTIONÄR offers a subscription service, providing up-to-date information on the automotive business and the transportation sector, including sales figures, introductions of new models, and industry trends [7].
