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Biostadt undergoes a rebranding, renaming itself as dojo - A necessary change, according to Badhna Zaroori Hai

International agribusiness players are muscling their way into India's agricultural sector, previously ruled by domestic players and conventional marketing methods. Biostadt India Limited enlisted dojo, a versatile creative and digital marketing agency, to steer through this shifting terrain...

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Biostadt Undertakes a Refresh: Introduction of dojo - Necessity Unveiled
Biostadt Undertakes a Refresh: Introduction of dojo - Necessity Unveiled

Biostadt undergoes a rebranding, renaming itself as dojo - A necessary change, according to Badhna Zaroori Hai

In a bold move to redefine the Indian agricultural landscape, Biostadt India Limited, a pioneer in the agrochemical and biologicals space, has partnered with dojo, a creative and digital marketing agency. This collaboration, initiated in 2021, marks an exciting journey for both parties as they work together to build the Biozyme brand and strengthen the corporate brand Biostadt.

Founded in 2018, dojo is known for its innovative approach to brand building, creating impactful campaigns across various categories, including FMCG, Beauty, BFSI, Automobile, Fashion, and Lifestyle. The agency's strategic approach, centred on a brand narrative-driven marketing strategy, is now being applied to the agricultural sector, with a focus on Biozyme, Biostadt's leading product.

A Necessity for Sustainable and Profitable Farming

The strategic approach of Biostadt and dojo aims to reposition biological products like Biozyme as necessities for sustainable and profitable farming. In a dynamic and competitive playing field, where global corporations are assertively entering the Indian agricultural sector, this strategy addresses the evolving needs of the market.

Brand Narrative and Emotional Connection

The campaign "Badhna Zaroori Hai" ("Moving Forward is Necessary") encapsulates this message through films and a 360-degree marketing campaign. This campaign highlights the transformative impact on farmers’ lives, reinforcing a mission-driven brand identity.

Market Positioning

By repositioning biological products as necessities, Biostadt and dojo are positioning Biozyme and other biological products as essential tools rather than optional add-ons in modern agriculture. This approach emphasizes the critical role these products play in the Indian agricultural sector.

Internal and External Alignment

The corporate vision of “Agriculture Cultivates Life” serves both to unify internal teams and inspire external stakeholders. This vision conveys that Biostadt’s efforts go beyond product sales to contributing to the broader future of Indian agriculture.

Customer-Centric Pan-India Presence

Biostadt leverages its extensive reach across India to ensure wide accessibility and adoption of Biozyme products. This focus on meeting diverse farmer needs with science-backed biological solutions reflects the company's commitment to its customers.

A Success Story: Ganesh Patil

The impact of this strategic partnership can be seen in the real-life success stories of farmers like Grape farmer Ganesh Patil from Nashik. After using Biozyme, Mr. Patil experienced a significant increase in yield and income, highlighting the critical role effective agricultural products play in the Indian agricultural sector.

Mr. Huzefa Khorakiwala, CEO & Director of Biostadt India Ltd, and Mr. Juzar S. Khorakiwala, Chairman & Managing Director of Biostadt India Ltd, have both highlighted the value of the collaboration with dojo in reshaping Biostadt's marketing and brand positioning. dojo sees a significant opportunity to establish Biostadt as a leading voice and authority in the Indian agrochemicals sector.

The collaboration between Biostadt and dojo reflects a contemporary marketing mindset adapted to the dynamic agrochemical market in India. This partnership uses narrative appeal and emotional engagement to strengthen brand equity and farmer trust in Biozyme and related products. The newly defined corporate brand identity has also enabled a consolidation in packaging design across the Biostadt portfolio of products.

[1] Source: [Link to the original source if available] [2] Source: [Link to the original source if available]

  1. Dojo's innovative marketing strategies, such as the brand narrative-driven approach, are being extended to the agricultural sector, particularly for Biostadt's leading product, Biozyme, in an attempt to position biological products as necessary tools for sustainable and profitable farming.
  2. The strategic collaboration between Biostadt and dojo has not only repositioned Biozyme, but also other biological products, as essential elements in modern agriculture, separating them from being optional add-ons.
  3. In a bid to establish Biostadt as a leading voice in the Indian agrochemicals sector, dojo leverages the power of narrative appeal and emotional engagement to strengthen brand equity and farmer trust, while also consolidating the corporate brand identity with a refined packaging design across Biostadt's product portfolio.

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