Bensons for Beds Announces the7stars as the Media Strategist for Their 3-Year Business Expansion Plan
Bensons for Beds Awards Media Planning and Buying Contract to the7stars
Britain's leading bed and mattress retailer, Bensons for Beds, has announced a significant change in its media strategy. The retailer has awarded its media planning and buying contract to the7stars, a leading independent media agency.
This move is part of Bensons for Beds' three-year transformation programme, aimed at reaching new audiences and expanding its customer base. The programme is a key component of the retailer's ongoing strategy, which focuses on both physical stores and online sales.
The media strategy, planning, and activation are now under the responsibility of the7stars. The contract, which begins this month, was awarded following a four-way pitch run by The Aperto Partnership.
Bensons for Beds currently operates 179 stores across Britain and also runs an online sales platform. The retailer was brought out of administration in 2020 and is backed by European retail sector investor Alteri.
The appointment of the7stars is indicative of Bensons for Beds' commitment to strategic growth. The UK furniture retail market is showing signs of growth after a period of decline, and retailers like Bensons for Beds are emphasising adapting to changing consumer preferences, expanding store presence, and evolving online and offline retail offers.
Bensons for Beds has been actively engaged in initiatives such as collaborations with ELLE Home for a bed frame collection, which demonstrates a focus on product range expansion and retail partnerships.
However, further specialized or direct sources would be required to provide a precise and authoritative answer to the question about the specific growth strategy and the agency's involvement.
With the appointment of the7stars, Bensons for Beds is poised to embark on an exciting new phase of growth, leveraging the agency's expertise to reach new audiences and strengthen its position in the market.
The strategic growth of Bensons for Beds is evident in their decision to partner with the7stars, a move that aligns with the retailer's three-year transformation program. This media agency, known for its expertise in the industry finance sector, will help Bensons for Beds to expand its customer base and reach new audiences, especially in the retail market that is currently experiencing growth after a period of decline. The involvement of the7stars marks a significant step towards Bensons for Beds' expansion of its physical stores and online sales platform.
