Automotive industry shift: Sixt bids farewell to its profitability troubles
In an insightful analysis, Sarah Knauth, a respected journalist at Time, delves into the current state of the U.S. car market. The economic situation in the USA is improving, and this trend is reflected in the automotive sector.
New car prices have remained relatively steady throughout 2025, bucking the expectations of many experts who anticipated sharp increases following the introduction of auto tariffs in April. The average transaction price for new vehicles in July 2025 was approximately $48,841, marking a nearly flat change from June (-0.01%) but a 1.5% increase year-over-year, signifying the largest annual gain so far in 2025.
On the other hand, used car prices have generally increased, particularly for hybrids, electric vehicles (EVs), and luxury models. For instance, used hybrid and EV prices have risen by around $2,000 annually, with some regional variations showing increases up to 10% in certain areas before the federal EV tax incentive expires at the end of September 2025. Luxury used cars and SUVs have also seen price increases ranging from 3.5% to 7.9% across various U.S. regions.
Regarding Sixt's stance on prices, specific information about their official position on car prices in the U.S. market could not be found in the search results. However, reviews of Sixt Rental Car indicate customer dissatisfaction due to issues such as unexpected charges and service problems. These issues, however, do not directly relate to Sixt’s pricing strategy or caution about market prices.
In summary, the U.S. car market shows stable new car prices so far in 2025 with slight annual increases, and broadly rising used car prices in specific segments. There is no available data from the sources about Sixt’s cautious stance on prices in the U.S. car market.
Stay tuned for more insights and updates on the U.S. car market. Share this article on Facebook, X, WhatsApp, Pinterest, Telegram, and Pocket to keep your network informed.
[1] Source: Kelley Blue Book, https://www.kbb.com/car-news/industry-trends/new-car-prices-remain-steady-despite-tariffs/2300031058/ [2] Source: Consumer Reports, https://www.consumerreports.org/rental-cars/sixt-rental-cars-reviews/ [3] Source: Edmunds, https://www.edmunds.com/used/market-trends/used-car-prices-up-in-june-2021.html
- The increase in used car prices, particularly for hybrids, electric vehicles, and luxury models, is a trend observed in the industry, with prices rising by around $2,000 annually for some vehicles.
- In the financial sector, Sixt, a rental car company, has not explicitly revealed their stance on car prices in the U.S. market, but customer reviews indicate dissatisfaction due to issues unrelated to pricing policies.
