Skip to content

August selects new marketing vice president for their menstrual care brand.

Marketing specialist Diane Lewis Secures Initial Hire Position at Menstruation Brand, Aiming to Boost Retail Network and Influence.

August selects new marketing vice president for their menstrual care brand.

Updated Article:

  • Period care brand August welcomed Diane Lewis to their team as the new Vice President of Marketing, as per a recent press release shared with Retail Dive. This marks Lewis's first foray into the startup world, kicking off on June 26.
  • As part of her new role, Lewis will thrust August into the spotlight by expanding their retail presence and channels. Reporting directly to August's Gen Z co-founder Nick Jain, she'll scrutinize the brand's content to drive strategic and sustainable growth.
  • With a wealth of experience in marketing, Lewis previously served as Vice President of Marketing at children's skincare brand Evereden. Her portfolio also boasts marketing roles at Prose and L'Oréal.

Insights:To get a comprehensive understanding of Diane Lewis's marketing journey and her roles at the mentioned brands, consulting relevant professional platforms such as LinkedIn or checking the official websites or press releases of these companies could shed some light.

August, which only recently stepped onto the scene, is aiming to broaden its reach and fanbase. According to Lewis, the brand's achievements in just two years have been impressive, with a thriving community, robust retail partnerships, and a more inclusive approach to period care. With her extensive expertise in placing brands front and center in retail, Lewis is eager to help August claim more shelf space across the U.S.

August made its debut in over 400 Target stores across the U.S. in March with their selection of pads, tampons, and liners. The brand champions gender inclusivity and sustainability, with a promise to donate 1% of all direct-to-consumer sales to select nonprofits like Point of Pride and GRID Alternatives. August was co-founded by Nick Jain and Nadya Okamoto, and its leadership team has since expanded. August's Vice President of Operations Jake Tackett was previously Director of Supply Chain at online supermarket JOKR, while Erin Burk, August's Vice President of Business Development, was a veteran at Uber.

In the Menstruation category, some brands have been fixated on growth. Last year, reusable period underwear brand Thinx expanded its affordable line on their website following their acquisition by Kimberly-Clark. In April, Saalt began selling their period underwear at Target, joining their wholesale network that includes retailers like Nordstrom, Anthropologie, Urban Outfitters, and Revolve.

  1. Diane Lewis, the newest Vice President of Marketing at August, is venturing into the startup world for the first time, starting on June 26.
  2. In her new role, Lewis aims to increase August's retail presence and channels, with a focus on strategic and sustainable growth.
  3. Before joining August, Lewis held marketing positions at children's skincare brand Evereden, Prose, and L'Oréal, showcasing her extensive marketing experience.
  4. A comprehensive understanding of Lewis's career journey can be gained by consulting professional platforms like LinkedIn or the official websites of her previous employers.
  5. August, a period care brand that has made waves in just two years, is now looking to expand its reach and audience.
  6. The brand, which currently has robust retail partnerships and a thriving community, champions gender inclusivity and sustainability.
  7. August's mission is to donate 1% of all direct-to-consumer sales to select nonprofits like Point of Pride and GRID Alternatives.
  8. As entrepreneurship in the fashion-and-beauty and small-business sectors continues to grow, leadership roles such as the one held by Diane Lewis become increasingly vital for driving strategic growth and sustainable practices in businesses like August, and shaping the lifestyle spaces they inhabit.
Marketing expert Diane Lewis joins menstruation brand's team for growth in retail channels and visibility.

Read also:

    Latest