Attracting Repeat Customers: Strategies for Persuading Undecided Buyers to Return for Another Purchase
The insightful session on strategies for uncommitted shoppers in retail is now available on-demand, offering retailers a valuable opportunity to learn how to effectively target and retain occasional shoppers.
This session, sponsored by an unspecified entity, focuses on driving repeat visits in retail profitably and at scale. It sheds light on the often overlooked segment of uncommitted shoppers, who represent a significant share of retail visits.
Half of new customers in retail churn after their first month of visits, a statistic that underscores the need for retailers to focus on retaining these occasional shoppers.
Mike McNamee from Upside and Allison Garcia from Heritage Grocers Group will discuss strategies to bring uncommitted shoppers back, providing valuable insights on closing the retention gap in retail.
The session will delve into why uncommitted shoppers are often overlooked by retailers, offering a deeper understanding of how these shoppers behave differently.
Retailers can effectively target and retain occasional shoppers by focusing on strategies that increase convenience, personalization, and emotional connection. Key approaches include:
- Make Reordering Easy: Simplify the repurchase process by enabling customers to save favourite products and payment details, offering quick checkout or one-click reorder options.
- Reward Repeat Behavior: Implement loyalty programs that offer points, discounts, or special offers to returning customers.
- Personalized Communication and Recommendations: Use customer data to send timely, relevant messages such as reorder reminders, product tips, or personalized offers.
- Run Customer Reactivation Campaigns: Identify customers who have not purchased recently and send personalized “We miss you” messages with small incentives like free shipping or bonus points to encourage them to return.
- Offer Subscription-Based Services: Convert occasional buyers into recurring customers by providing subscription options for products.
- Leverage Omnichannel Experiences and Upselling: Integrate online and offline customer data to provide seamless experiences, such as “click-and-collect with upsell” options and in-store personalized suggestions.
- Create a Sense of Exclusivity or Belonging: Provide exclusive perks or early access to sales to returning customers.
By implementing these strategies, retailers can convert occasional shoppers into repeat customers, boosting both visit frequency and revenue. The session, as previously mentioned, aims to provide strategies for driving repeat visits in retail profitably and at scale.
The webinars, sponsored by an unspecified entity, will delve into strategies for the retail industry, focusing on driving repeat visits from uncommitted shoppers, who represent a significant share of retail visits and are often overlooked. Retailers can employ various tactics to effectively target and retain occasional shoppers, such as making reordering easy, implementing loyalty programs, personalized communication and recommendations, running customer reactivation campaigns, offering subscription-based services, leveraging omnichannel experiences and upselling, creating a sense of exclusivity or belonging, and boosting both visit frequency and revenue, as discussed in the finance and business sectors.
