ASI Promotes Don Mennig to Executive Director of Marketing
Advertising Specialty Institute® (ASI) has promoted Don Mennig to executive director of marketing. Mennig, who joined ASI in 2004, has played a pivotal role in driving member engagement and successfully launching ESP Online, a product database with over 26,000 users.
Mennig's journey at ASI began in 2004 as marketing manager of electronic research products. He later served as director of marketing for distributor services, demonstrating his versatility and commitment to the organisation. His latest role, executive director of marketing, sees him providing direction for both distributor services and ASI membership teams.
Mennig's impact is evident in his achievements. He was instrumental in planning and executing the launch of ESP Online, a significant milestone for ASI. His contributions to member engagement have been commended by Susanne M. Curry, ASI's vice president of marketing. Mennig's educational background includes a Bachelor's degree in Communications from Rowan University, further equipping him for his leadership role. His involvement extends beyond ASI, serving as a board member of the Philadelphia Area New Media Association (PANMA).
Don Mennig's promotion to executive director of marketing at ASI is a testament to his dedication, achievements, and the value he brings to the organisation. With the support of ASI's president and CEO, Timothy M. Andrews, Mennig looks set to continue driving marketing efforts and member engagement in his new role.
