Amy Gilmore Takes on Strategy Role at Untangld
Amy Gilmore has joined the international strategy studio Untangld as a Strategy Partner, bringing her wealth of experience from previous roles at creative agencies such as Accenture Song, Karmarama, and Grey London.
In her new role, Gilmore will be instrumental in shaping Untangld's strategy practice not only in the U.K., but also across Europe. Her key responsibilities include driving evidence-based strategy, prototyping, growth across the region, scaling the business, and implementing the company's "strategy in action" philosophy.
Gilmore expressed her admiration for the Untangld team, describing them as a "lovely, inspiring bunch of people". She also expressed enthusiasm about playing her part in the next chapter of growth across the U.K. and Europe.
Untangld, founded in Australia in 2020, opened its U.K. office in 2023 and offers services like brand strategy, business strategy, and communication strategy to clients such as Prime Video, IKU, Shift, and Vida Glow. Emily Gray, a founding partner at Untangld, stated that Gilmore will play a vital role in ensuring the quality of the agency's services scales with its growth.
One of Gilmore's most notable achievements was leading the strategy for the multi-award-winning British Army recruitment campaign while at Accenture Song. The campaign achieved record application levels over three years and received awards from the Marketing Society, APG, and Effie for effectiveness and impact.
Gilmore's appointment at Untangld follows her successful career in the field of strategy, where she has shown a knack for developing innovative and effective strategies. With her expertise, Untangld is poised for significant growth and impact in the marketing industry.
In her new position at Untangld, Gilmore will be crucial in shaping the company's strategy practice, not just in the U.K., but across Europe, focusing on driving growth and scaling the business. Amy Gilmore's appointment signifies a significant step in Untangld's finance, as she brings her wealth of experience in leadership roles at renowned creative agencies. Her experience in developing innovative and effective strategies will be instrumental in assuring the quality of the agency's services aligns with its business growth.
