Alberta Ferretti appoints Lorenzo Serafini as its new creative director
Alberta Ferretti, the renowned Italian fashion brand, is set to undergo a significant transformation with Lorenzo Serafini taking over as creative director. The appointment follows Ferretti's retirement, announced in September.
Serafini, who joined the Aeffe Group in 2014 and served as creative director of Ferretti's Philosophy di Lorenzo Serafini line, brings a wealth of sector knowledge and understanding of the brand. Aeffe Group President Massimo Ferretti believes Serafini is the right person to guide the brand's next phase of evolution.
The Philosophy line, previously named Philosophy di Alberta Ferretti, has been integrated within the Alberta Ferretti brand, set to debut in the fall-winter 2025 season. Lightness, femininity, and sensuality, key aspects of Serafini's creative vision, align perfectly with the essence of the Alberta Ferretti brand.
Serafini expressed enthusiasm and gratitude for the opportunity to lead the brand, with his first collection slated for February 2025. Meanwhile, Massimiliano Giornetti will present his first design for the brand in February 2024.
Alberta Ferretti continues in her position as vice president of Aeffe, with Monnalisa handling production and worldwide distribution of the Kids children's wear line. Serafini's appointment marks a new era for the brand, known for its elegant and feminine designs, poised to embrace fresh perspectives and trends under his creative direction.
