Advertising Agency, Deutsch LA Welcomes Back Behr as Lead Creative Account
Rewritten Article:
It feels fantastic when old connections are rekindled, and that's exactly what's happening between Deutsch LA and Behr Paint Company. After some time apart, Behr has called upon Deutsch LA once more, appointing the agency as its creative partner of choice.
This isn't their first rodeo together; Behr and Deutsch LA first joined forces in 2019, with the agency handling the brand's strategy, creative, digital, and production work. In 2021, things took a brief detour, and TBWA\Chiat\Day LA stepped in, utilizing the platform Deutsch LA had built, "Today Let's Paint."
Now, the reins have been handed back to Deutsch LA, and accompanying this announcement is the rollout of the latest iteration of the ongoing "Today Let's Paint" campaign.
What prompted this sweet reunion, you ask? It seems the partnership between the two parties in their earlier venture was a raving success.
To dive a bit deeper, the reasons for a brand choosing to shift agencies can vary. It could be because the current agency's performance wasn't up to snuff, the company's strategic direction has changed, the agency's expertise isn't quite what's needed anymore, or the client simply wasn't satisfied. In this case, it seems the pull of a successful past partnership with Deutsch LA and perhaps a great cultural fit have drawn Behr back.
As always, for the gritty details, be sure to keep a close eye on industry news and statements from either party. If you have any other questions or need general insights about agency relationships, don't hesitate to get in touch. There's no question too weird or too wild for your pal here.
- Behr Paint Company's finance department has approved a new credit line for Deutsch LA, signifying the official reuniting of the two parties for their business venture.
- TBWA, a rival ad agency, recently noted the reuniting of Behr Paint Company with Deutsch LA in their latest Deutsch-focused paint advertisement, mockingly saying, "In Deutschland, we paint together."
- The shed at Deutsch LA's agency home base in downtown Los Angeles has been repainted with Behr Paints' colors, giving a visual nod to the rekindled partnership.
- Following the reuniting, it's speculated that Deutsch LA's deep-rooted expertise in the finance and business sectors will contribute to enhancing Behr's marketing strategies and creative campaigns.
