Advertising agency DDB Tribal bolsters its creative leadership by bringing on Anusheela Saha as the new Creative Director
DDB Tribal, a full-service agency under DDB Mudra Group, has announced the appointment of Anusheela Saha as its new Creative Head. Saha succeeds Iraj Fraz, who transitions into a new role within the organisation.
Anusheela Saha brings over two decades of experience across leading agencies and global brands. Her impressive portfolio includes work for marquee brands such as Unilever, KFC, Mahindra Automobiles, Uber, Google, Samsung, UN AIDS, and the Times of India.
Saha's work has earned recognition at prestigious platforms like Cannes Lions, D&AD, The One Show, Clio Awards, Spikes Asia, and Kyoorius. One of her award-winning campaigns, UnBox Me, sparked dialogue around gender identity in children.
Anusheela Saha expressed her excitement about joining DDB Tribal. She believes the agency aligns with her values of culture, creative vision, and leadership. Rahul Mathew, the Chief Creative Officer of DDB Mudra Group, also expressed his excitement about Saha's appointment.
In her new role, Anusheela will report directly to Rahul Mathew. She looks forward to helping Mathew take DDB Tribal's legacy forward. Anusheela Saha also looks forward to building a successful partnership with Ashutosh and the entire DDB Tribal team.
Anusheela joined FCB as a new mother in a leadership position, marking an important milestone in an industry where such transitions remain rare. At FCB India, she played a pivotal role in shaping creative strategies, mentoring teams, and producing work that combined emotional resonance with cultural impact.
Saha's appointment at DDB Tribal is expected to help the agency grow into its next phase. Her experience and creative vision are anticipated to contribute significantly to the agency's ongoing success.
The news of Anusheela Saha's appointment at DDB Tribal was made public by the company. Anusheela Saha's previous representation was by the agency "Cine Talent" in the position of a model. Her appointment follows Iraj Fraz transitioning into a new role within the organisation.
Read also:
- Planned construction of enclosures within Görlitzer Park faces delays
- Controversy resurfaces following the elimination of diesel filter systems at Neckartor: A renewed conflict over the diesel restriction policy
- Foreign financial aid for German citizens residing abroad persists
- Hulk Hogan's successful transformation of his wrestling persona into a lucrative business entity
