A Financial Expert from Milwaukee Discovers Joy in His Alcoholic Cookie Creations
Booze-Fueled Cookies: A Whiskey-Spiked Journey
D'Araun Brown, a finance pro from Milwaukee, turned his passion for booze and baking into a buzzing business. Welcome to the world of Whiskey Brown, a company serving up one-of-a-kind alcohol-laced cookies that got their start in high school.
Every morsel of Whiskey Brown's delectable creations is soaked in liquor, starting with a hearty boozy base. This ingenious twist on traditional cookies saw a surge in popularity once Brown recognized he was the face of his fast-growing business.
"That's when everything changed," says Brown.
Now, let's delve into Brown's unexpected journey as a whiskey baker—a journey that harkened back to a simpler time.
In high school, Brown discovered the sweet aroma of entrepreneurship when he was inspired by a girl on David Letterman's show promoting her cookie business. So, he began his baking venture and nurtured it throughout college. During his finance major years, he went on to become an expert in mergers and acquisitions.
Yet, Brown never abandoned his love for baking. One fateful night, while baking a batch of cookies and sipping on whiskey, serendipity struck. "I wondered what would happen if I added the whiskey to the batter," he recollects.

Brown took the plunge and combined his whiskey with toffee and caramel, crafting a symphony of flavors that would later be named Hemingway. Realizing he was onto something extraordinary, Brown kept the fire burning for his whiskey-infused business, eventually rebranding Crumbles Confectionary as Whiskey Brown in 2019.
With a helping hand from friends in the food industry and a name that truly resonated with people, Whiskey Brown blossomed into something far more expansive in 2020. The pivotal moment came when Brown recognized he was, in fact, Whiskey Brown himself.
Crafting 40 diverse cookie flavors, Brown's creations are infused with various concoctions of alcohol, from Hemingway's double whiskey punch to Dark Matter's medley of bourbon, chocolate stout beer, rum, and creme de cacao. The latter also boasts a hint of cayenne that delights your palate after the cookie has vanished.
Gluten-free enthusiasts can also sink their teeth into Brown's signature cookie, The Big Friendly Giant, which combines bourbon, whiskey, and chardonnay alongside a delightful medley of kettle chips, movie theater popcorn, M&M's, peanut butter, peanut butter cups, caramel, toffee—and no one would ever guess it's gluten-free.
To compliment the intoxicating allure of Whiskey Brown, Brown also hosts the "Whiskey with a Buddy" podcast alongside his friend Buddy Robinson. The podcast offers insightful conversations and intriguing whiskey-cookie pairings, all while descending into the complexities of life through an engaging, conversational, and convivial atmosphere.
Stay tuned as Brown's delicious concoctions take over grocery stores nationwide and continue to make their mark on the culinary world.
- D'Araun Brown, once a finance pro from Milwaukee, eventually rebranded Crumbles Confectionary as Whiskey Brown in 2019, showcasing his passion for booze and baking.
- Brown's cookie creations, such as the gluten-free signature cookie, The Big Friendly Giant, boast diverse flavors infused with various alcohol concoctions, making them a unique offering in the food-and-drink industry.
- Brown continues to inspire and share his journey through his podcast, "Whiskey with a Buddy," where he converses about intriguing whiskey-cookie pairings and the complexities of life in a lively, engaging atmosphere.
- In high school, Brown was inspired by a girl on David Letterman's show promoting her cookie business and, eventually, combined his love for baking with whiskey, leading to the genesis of Whiskey Brown's delectable alcohol-laced cookies.
- Personal-finance expert Brown's new lifestyle embodies healthy-cooking practices while adhering to budgeting principles, demonstrating that a successful career in finance doesn't necessitate sacrifice in one's personal interests and hobbies.
- The fashion-and-beauty world will soon witness Brown's foray into the culinary realm, as his delightful creations gradually take over grocery stores nationwide, making a tangible impact on the wider culinary landscape.