Tesla Sales Plummet in Europe as Domestic EV Brands Gain Momentum
Tesla's sales have plummeted in several European countries, with France and Germany seeing significant drops. Meanwhile, domestic electric vehicle (EV) brands like Renault and Citroën are gaining traction.
In France, Tesla's sales nosedived by 77.98% from 2024 to 2025, coinciding with the rise of locally manufactured EVs like the Renault R5 E-Tech and Citroën e-C3. These models benefit from French government subsidies, giving them a competitive edge over the Tesla Model Y. The preference for 'Made in France' models is growing, particularly in cities like Lyon and Toulouse.
Tesla's struggles are not limited to France. In the Netherlands, sales decreased by 53.91% from 2024 to 2025. Germany also witnessed a 60.42% decline in the first quarter of 2025. While Italy bucked the trend with a slight drop of 1.39%, Spain and Portugal saw decreases of 16.09% and 38.16% respectively. In Spain, the electric mobility market registered 76,688 electric vehicle registrations between January and May, with a market share of 14.98%.
Tesla's sales have taken a hit across most of Europe, with France and Germany experiencing significant declines. Meanwhile, domestic EV brands are gaining momentum, boosted by government subsidies and local preference. Despite the setbacks, Tesla continues to face strong competition in the European EV market.
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