Supermarket chain Edeka & Co assures customers of their trustworthiness, yet skepticism abounds among patrons
In a survey conducted by the Albert Schweitzer Foundation, consumer trust in Edeka & Co.'s animal welfare practices has been found to be significantly low. The survey reveals that only 11.6% of respondents trust the animal welfare promises of Edeka & Co., while a majority of 61.5% expressed little or no trust.
The low trust stems from perceived gaps between marketing claims and actual on-farm practices or supply chain transparency. Consumers are increasingly aware of ongoing issues such as animal suffering, environmental contamination, and insufficient enforcement of welfare standards. This skepticism is reinforced by frequent media reports and NGO evaluations revealing persistent problems despite corporate commitments.
Irini Fronescu from the Albert Schweitzer Foundation stated that consumers are not fooled by Edeka's advertising. Fronescu emphasized that Edeka & Co. is responsible for using their market power for real changes. The survey results indicate that trust in Edeka will remain low unless they take concrete action.
The survey also highlighted that other retailers have already taken steps against animal suffering, which further underscores the public's demand for action from Edeka & Co. Several thousand people have already signed petitions against Edeka's animal welfare strategy. Most customers are not satisfied with mere lip service from Edeka & Co.
One factor contributing to the lack of trust is the absence of visible toilets for animals in Edeka's supply chains. This is a concern that has been raised by both the Albert Schweitzer Foundation and Greenpeace, who have been criticizing Edeka's animal welfare practices for a long time.
Edeka, despite being the market leader, is particularly criticized in terms of trust for its animal welfare promises. The criticism against Edeka remains loud, as the survey results are particularly devastating for Edeka & Co., as they have invested heavily in advertising campaigns promoting their animal welfare practices.
Consumers generally see retailers like Edeka & Co. in a difficult position due to doubts about their supply chains. Intensive self-promotion by Edeka & Co. has not significantly increased trust in their animal welfare promises. Only 1.9% of those surveyed said they trust supermarkets like Edeka & Co. "without a doubt" regarding animal welfare.
The survey findings suggest that customers remain skeptical about the animal welfare practices of supermarkets like Edeka & Co., despite their marketing efforts. Critics demand transparency and concrete progress from Edeka & Co. as they urge the retail giant to address the concerns raised by consumers and NGOs.
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