Strategic Plan 2025: Crestron Guidelines for the Next Decade
Crestron's Vision for 2025: Content, Collaboration, and Control
Brad Hintze, Executive Vice President of Global Marketing at Crestron, discusses the company's 2025 roadmap, focusing on delivering best-in-class solutions for content, collaboration, and control in various sectors.
In the realm of content, Crestron plans to expand its DM NVX AV-over-IP solutions to provide seamless experiences with crystal-clear audio and video, near-zero latency, and USB-C connectivity. The company will also refine and add to its AirMedia wireless presentation and conferencing systems, streamlining BYOD/BYOM scenarios for users.
For collaboration, Crestron aims to optimize hybrid meetings across an organization, particularly in key decision-making spaces. This pursuit includes refining products that leverage intelligent video technology, such as the 1 Beyond cameras and Automate VX multi-camera speaker solutions, which utilize Visual AI for a natural and engaging experience for both in-person and remote participants. Crestron Flex videoconferencing products remain popular in this context.
At the heart of what Crestron does is control – the area that set them apart half a century ago. The company's control solutions have evolved to the point where one-touch or even no-touch control is expected, ensuring that spaces like meeting rooms are ready for use upon entry, addressing lighting, shading, content presentation, and even climate control.
Crestron's 2025 plans encompass a wide spectrum of industries, from enterprise and education to home and hospitality. The company's commitment to innovation is evident in its focus on providing seamless, intuitive experiences and simplifying technology for various aspects of life.
The immersive space created by Crestron exemplifies advanced commercial and residential solutions, catering to a multiplicity of uses, such as demos, events, and actual workspaces. The acquisition of 1 Beyond, a leader in intelligent video technology, exemplifies Crestron's strategic move to enhance collaboration capabilities in hybrid workspaces.
Crestron's commitment to the future of collaborative spaces is palpable in initiatives like the Crestron Experience Center, which demonstrates a wide range of applications from residential to commercial. Collaboration with technology leaders like Microsoft underscores Crestron's aim to seamlessly integrate its AV solutions with popular digital workplace platforms.
In terms of control technologies, trends in the AV industry point to advanced software and management tools that simplify projection and display technology control. Given this, it is likely that Crestron's control device development will ensure user-friendly and highly adaptive systems in complex environments.
Through ongoing projects across sectors such as education, government, military, entertainment, and worship, Crestron showcases its dedication to integrated AV systems that redefine user experiences. This broad sector focus ensures that innovations cater to specific vertical needs while leveraging Crestron's core strengths in control and collaboration.
In summary, Crestron's 2025 plans revolve around immersive content delivery, intelligent collaboration tools, and enhanced control systems. The company's focus spans commercial and residential markets with applications in various sectors, positioning it as a trailblazer in shaping smarter, more connected spaces for the future.
Crestron intends to strengthen its business by developing finance-friendly products with advanced technology, offering intuitive control devices that cater to complex environments. Additionally, Crestron plans to improve its features in collaboration systems, specifically focusing on optimizing video technology for delivering natural and engaging hybrid meetings.
