Social Media platform THINK initiates a campaign to promote awareness about TikTok's rapid pace
In an effort to address the alarming rate of speed-related incidents among young drivers, THINK! has launched a new campaign titled 'Is Pushing It Worth It?'. This initiative aims to remind young drivers of the dangers of excessive speed on rural roads.
The campaign, running from January to March 2025, will be disseminated across various platforms including cinema, radio, digital audio, online video, social media channels, and TikTok. THINK! has partnered with popular Gen-Z influencers, such as those from LadBible, to highlight the consequences of speeding.
A key element of the campaign is the 'UnXpected FM' ads, dynamic audio ads that mimic a pirate radio station. These ads use real-time weather data to deliver tailored safety messages about rural road conditions. Hugo Chegwin and Kadeem Ramsay are the hosts of these ads, providing a relatable and engaging voice to the important messages.
A new series of short, social-first videos illustrate how different road conditions can catch drivers off guard. These videos, along with a new poster format in A4, are available for partners to promote the message further. All campaign materials direct young drivers to THINK!'s website for more information about the risks of speeding and driving on rural roads.
THINK! is encouraging partner organizations to share the videos and has made a stakeholder toolkit available for download. A new poster format in A4 is also available for partners to promote the message further.
It's concerning to note that male drivers aged 17-24 are disproportionately involved in speed-related incidents. Shockingly, every week, 137 young people are reportedly killed or injured in speed-related crashes. Despite this, only 32% of young men perceive speed as a significant risk.
Speed remains a leading factor in fatal collisions, contributing to more than half of all road deaths in Britain. This underscores the importance of campaigns like 'Is Pushing It Worth It?' in raising awareness and promoting safe driving habits among young drivers.
The fourth annual CiTTi Awards will be held on 25 November 2025 at De Vere Grand Connaught Rooms in London. These awards recognise achievements and innovations in road safety, transport education, and advocacy. For more information about the CiTTi Awards, visit www.cittiawards.co.uk.
The CiTTi Awards is an unmissable event for the UK's transportation sector. It provides an opportunity to celebrate the progress made in road safety and to reaffirm our commitment to making our roads safer for everyone.
Read also:
- Planned construction of enclosures within Görlitzer Park faces delays
- Foreign financial aid for German citizens residing abroad persists
- Hulk Hogan's successful transformation of his wrestling persona into a lucrative business entity
- United States and Russia prepared to delve deeper into negotiations regarding the Sakhalin 1 oil and gas project
