Seeking high visibility for your eatery on platforms such as Google and Yelp?
Vent a minute, let's boast: I'm bloody brilliant at local search marketing - got the goods from my days as the marketing director at Yext, a top-shelf listings management solution, and the CMO from SinglePlatform, a listings management tool sold to Tripadvisor.
Before that, I ran a kick-ass listings management company, and I've consulted for the crème de la crème of restaurant listings providers, Marqii. So, I've earned the right to say I'm a damn expert on local search!
There's not much I don't know about your business profile on search engines like Google, Yelp, Bing, Yahoo, Siri, Apple Maps, Facebook, Alexa, Tripadvisor, and more - ask me anything about local search!
Time for a little humblebrag pause.
Now, with my years of local search knowledge, here's a playbook to make your eateries pop up first in searches on these apps and sites:
- Manage your listings on every publisher and update them at least once a month. Top Tip: Use Marqii to flipping make this a cinch.
- Request feedback from every diner and encourage them to share their positive reviews online. Top Tip: Use Ovation to make it a breeze.
- Respond to 100% of reviews, paying special attention to Google, Yelp & Tripadvisor responses.
- Incorporate keywords in your responses.
- Hit us up.
The last one's optional, but hey, if you want that ace score, take our help!
This works like a charm for eateries of all sizes! And the best part is, local search is a battlefield the independents can win. Large chains can struggle to maintain this for every store, but if you've got 1 or a handful of spots, it's a breeze to start this process and build the best practices as you grow.
Need our help? Email me at rev@brandedstrategic.net
- Rev Ciancio
SO, WHAT EXACTLY DOES REV DO?
I'm all about helping restaurants devise guest marketing programs.
I guide hospitality tech companies to nail lead generation and content marketing strategies.
P.S. Keep in mind that I'm now the CMO at Salad House & Handcraft Burger (as of 2025), and I'm a co-founder of OrderBaboo, a platform for ordering and delivery from indie North Jersey eateries!
- In addition to managing local search profiles, Rev also assists restaurants in developing guest marketing programs and guides hospitality tech companies in formulating lead generation and content marketing strategies.
- As a co-founder of OrderBaboo, a platform for ordering and delivery from independent North Jersey eateries, Rev is actively involved in the food-and-drink sector of business, expanding beyond the realms of just local search marketing.