Revamped Take: Revolve's Brick-and-Mortar Ambitions Unveiled
Physical retail expansion by Revolve Group debuts with inaugural store
Revolve Group, a renowned e-commerce fashion powerhouse, is breaking new ground by unveiling its very first permanent brick-and-mortar store in the upscale ski-resort town of Aspen, Colorado.
The new storefront is a tangible extension of Revolve's online domain, showcasing a blend of apparel, footwear, and accessories from Revolve and Fwrd. The ground floor will showcase Revolve favorites like Lovers + Friends, Helsa, and L'Academie, alongside up-and-coming labels. The second floor will cater to luxury tastes with Fwrd brands like Acne Studios and Isabel Marant, as well as pre-owned designer bags and accessories [Source: Forbes].
This permanent store comes after a successful pop-up in the same location last December, which not only drove significant sales but also served as a powerful platform for brand-building and customer acquisition.
Joining the ranks of digital-first businesses such as Figs, Ernesta, Princes Polly, and Kizik, Revolve is embracing the physical storefront landscape to engage customers both online and offline.
Backed by a valuation of nearly $1.3 billion post-IPO in 2019 [Source: Yahoo Finance], the Aspen store is part of a strategic move to target the affluent clientele of the luxury-drenched region, ultimately offering an engaging combination of online convenience and personalized in-store service [Source: PRNewswire].
Michael Mente, co-CEO and co-founder of Revolve Group, gushed about the venture, stating, "Aspen represents the epitome of luxury, making it the ideal location for our first permanent storefront. We are excited to bring our unique brand experience to a new audience" [Source: Yahoo Finance].
While Revolve's recent net sales have seen a 3% year-over-year dip to $1.1 billion [Source: PRNewswire], and net income plunged by 52% to $28.1 million in the past year [Source: Yahoo Finance], the Aspen venture seems poised to revitalize the company's trajectory by tapping into the opulent market of high-end consumers.
The brick-and-mortar expansion of digital-first fashion retailers underscores a substantial shift within the retail industry, as these companies seek to create immersive, engaging experiences for their customers, merging digital and physical channels [Source: Forbes]. Examples of such retailers and their strategies include FIGS, which has expanded into brick-and-mortar stores, using them to create immersive brand experiences eloquently combining their digital presence. Another notable example is Edikted, a TikTok-famous brand that's doubling its brick-and-mortar stores in 2025, further solidifying the retail industry's transition from purely digital to physical experiences [Source: WWD].
- Revolve Group, a notable e-commerce fashion powerhouse, is venturing into the physical storefront realm with its first permanent brick-and-mortar store in Aspen, Colorado.
- The new storefront will feature a mix of apparel, footwear, and accessories from Revolve and Fwrd, showcasing both established favorites and up-and-coming labels.
- Following a successful pop-up in the same location last December, Revolve aims to further engage customers both online and offline, similar to digital-first businesses such as Figs, Ernesta, Princes Polly, and Kizik.
- With a valuation of nearly $1.3 billion and backed by strong financials [Sources: Yahoo Finance, PRNewswire], Revolve's Aspen store hopes to tap into the opulent market of high-end consumers, offering an immersive combination of online convenience and personalized in-store service.
- Although Revolve's recent net sales have shown a slight decline, and net income has plunged by 52%, the Aspen venture could potentially revitalize the company's trajectory by catering to the affluent clientele of the luxury-drenched region.
- The brick-and-mortar expansion of digital-first fashion retailers, like Revolve, highlights a significant shift within the retail industry, as these companies strive to create immersive, engaging experiences for their customers, by merging digital and physical channels.
- Notable examples of digital-to-physical retail transformations include FIGS, using brick-and-mortar stores to create immersive brand experiences that blend their digital presence, and Edikted, a TikTok-famous brand, doubling its brick-and-mortar stores in 2025, signifying the retail industry's transition from purely digital to physical experiences [Sources: Forbes, WWD].
