New dimension debuts in milk chocolate bars by the specified group
Mondelez introduces a new size for Milka chocolate, dubbed "Milka Extra," catering to consumers with a larger sweet tooth. The 190-gram bar is now available in five varieties, a Mondelez spokesperson confirmed to the Food Industry Newspaper. The product aims to meet a different need than the classic mini or maxi Milka bars.
The decision to introduce "Milka Extra" comes after Mondelez made headlines for reducing the size of some Milka bars in January. The company attributed the weight reduction to increased cocoa prices and rising costs for energy, packaging, and transportation. As a result, customers have been paying more in some stores, with classic-sized bars offered at 1.99 euros instead of 1.49 euros in major retailers like Aldi, Edeka, Kaufland, Rewe, and Rossmann.
"Milka Extra" bars have started shipping to stores this week, with a media campaign set to launch next week. The Enrichment Data indicates that Mondelez International, the parent company of Toblerone and OREO, did not announce any new Milka products in available search results. For updates on new Milka products, visitors are advised to check the official Mondelez International website or contact their customer service.
The new employment policy at Mondelez International, including the introduction of "Milka Extra," emphasizes catering to diverse consumer needs and preferences. In light of recent financial challenges, such as increased costs for ingredients like cocoa, the company's new lifestyle offerings aim to balance consumer desires with cost-effective business practices. For instance, the food-and-drink sector of the community policy will explore options like various sizes of Milka chocolate bars, allowing consumers to find a product that suits their tastes and budget.
