Major Financial Institutions, Including Wells Fargo, Morgan Stanley, Merrill Lynch, and UBS, to Launch Bitcoin ETF Services by Year's End: Prediction by Bitwise CIO Matt Hougan
Title: A Heated Forecast: Mainstream Financial Giants Lining Up for Bitcoin ETFs by Year’s End
Body:
In the thriving world of finance, there's an intriguing development afoot: mainstream banking titans are prepping to unleash their own Bitcoin (BTC) exchange-traded fund (ETF) services. Yep, you heard it right! The big boys - Merrill Lynch, Morgan Stanley, Wells Fargo, and UBS - holding a staggering $10 trillion in assets collectively, are gearing up to make the crypto king accessible for their clients through ETFs.
Matt Hougan, Bitwise's CIO, confidently declares that these banking giants will undoubtedly jump on the bandwagon, with hopes that they'll all be ETF-ready by year-end. Hougan foresees this move boosting Bitcoin ETFs' net inflows to record-breaking levels. As of 2025, Bitcoin ETFs have already attracted $3.7 billion so far, paling in comparison to $35 billion inflows in 2024 but set to experience explosive growth.
But wait, there's more! Hougan anticipates more and more institutionally-focused investors will warm up to Bitcoin as barriers dissolve and significant milestones are reached, like institutional custody, government adoption, and simplified access via ETFs. If you ask him about what seemed unthinkable just a few years ago (the US government owning Bitcoin or the world's largest asset manager embracing crypto), he'd say we’re already living it!
He adds, "I think a lot of people are going to come to the same conclusion this year."
At the moment, Bitcoin is trading for $93,869, reporting a 1.1% decrease in the last 24 hours.
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1.Mainstream financial institutions, such as Merrill Lynch, Morgan Stanley, Wells Fargo, and UBS, are planning to offer Bitcoin ETF services to their clients, which could increase Bitcoin ETF net inflows to historic highs.
- As barriers to entry for institutional investors in the cryptocurrency market gradually dissolve, it is anticipated that more of these large investors will become interested in altcoins and other digital assets.
- Industry-wide events like Bitcoin Seoul 2025 and the announcement of the BYDFi partnership with Ledger demonstrate the growing acceptance and adoption of cryptocurrencies and blockchain technology in the finance sector.
- According to Matt Hougan, the Confident Integrated CIO at Bitwise, the potential for Bitcoin ETFs to attract significant new investor interest this year could be substantial, particularly if the US government and major asset managers continue to embrace crypto assets, further decoupling their performance from traditional finance.
5.The ongoing evolution of the cryptocurrency and blockchain landscape, as seen in the daily news coverage provided by The Daily Hodl across various categories including Bitcoin, Ethereum, trading, altcoins, and Futuremash, highlights the dynamic and thriving nature of the industry.


