LG's MX platform combines artificial intelligence for home convenience with advancements in mobility technology
LG Electronics has made a splash at CES 2025 with the introduction of their latest innovation - the Lifestyle Solution for Mobility, or MX platform. This concept vehicle, showcased at LG's booth (#15004, Las Vegas Convention Center), is set to redefine the boundaries of home solutions by integrating the MX platform into the vehicle.
The MX platform is a significant part of LG's Zero Labor Home vision, aiming to connect and expand customer experiences across all aspects of daily life. Powered by LG's AI Home solution, ThinQ ON, the MX platform allows users to tailor conditions inside the vehicle and enjoy helpful lifestyle services.
At the heart of the MX platform is the concept of "Space-as-an-Experience," leveraging LG's strength in appliances and AI Home technology. The platform's modular design caters to users' specific needs and preferences, with various appliances and IoT devices equipped to transform the vehicle cabin into an adaptable environment.
The MX platform features a dual-cabin design, offering a customizable rear experience space. Users can configure the rear cabin into multifunctional zones or hyper-personalized lifestyle spaces like a creator studio, business lounge, or relaxation zones.
Visitors to LG's booth can explore the MX platform in the "Lifestyle Solution for Mobility" experience space. The MX platform offers a tailored lifestyle experience, aligning with trends in the auto industry that favor personalized lifestyle spaces over traditional transportation.
In addition to the MX platform, LG's booth at CES 2025 will feature all of the company's latest innovations. The MX platform's subscription service, allowing a broader audience to access it, is one of the highlights, offering a compelling preview of the future of mobility and connected hybrid living spaces.
Lyu Jae-cheol, the president of the LG Home Appliance Solution Company, stated that the MX platform presents a new direction for mobility experiences. He invites everyone to visit LG's booth to witness this exciting evolution firsthand.
While additional services from external providers, such as food and beverage order, laundry, and hotel booking, are not mentioned as being integrated into the MX platform in this paragraph, it is expected that these services will be available to further enhance the user experience.
The MX platform showcases highly-customizable space solutions and mobility lifestyle solutions, featuring LG's state-of-the-art appliances and IoT devices. It's clear that LG is leading the charge in redefining what it means to travel and live in the 21st century.
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