Kohl's initiates pre-holiday shopping spree with October savings event
American department store chain, Kohl's, is reaching out to families with a new brand platform called "Where Families Come First." As part of this initiative, Kohl's is launching its holiday shopping deals in October during the "3 Days of Deals" event.
Early Holiday Deals at Kohl's
Kohl's is known for starting its holiday shopping promotions early, and this year is no exception. The retailer will offer savings on thousands of products across various categories, including home, gifting, fall apparel, footwear, accessories, baby products, and more.
From October 7 to October 9, Kohl's is offering a 25% discount on select purchases with a coupon. Kohl's Rewards members will also benefit from free shipping and triple rewards on nearly everything, including Sephora at Kohl's purchases.
Competition in the Retail Market
Kohl's holiday shopping deals are competitive with other major retailers. Walmart and Lowe's have also announced sales events in October. Target, for instance, provides a variety of holiday shopping deals, often focusing on home decor, clothing, and toys.
Amazon, on the other hand, typically offers exclusive deals to Prime members during its Prime Big Deal Days event, which was held in July this year.
Partnership with Sephora Boosts Sales
The partnership between Kohl's and Sephora has driven growth for Kohl's amid its ongoing sales declines. CEO Tom Kingsbury noted that 35% of Sephora at Kohl's shoppers also buy other Kohl's products, primarily women's, juniors, and accessories.
In its second quarter earnings report, Kohl's reported a 4.2% dip in net sales from last year and a 5.1 decline in comparable sales. However, the partnership with Sephora seems to be a positive step towards recovery.
Rolling Out the New Campaign
As part of its efforts to connect with families, Kohl's will release its first campaign "When Life Gets Real, Start Here," this fall. The campaign will use realistic family situations to showcase its products.
Comparison with Other Retailers' Promotional Events
Walmart often offers significant discounts during its holiday shopping events, including Black Friday and Cyber Monday. They provide a wide range of deals on electronics, toys, and home goods.
Lowe's typically offers discounts on home improvement items during holiday shopping periods, focusing on tools, appliances, and building materials.
Target provides a variety of holiday shopping deals, often focusing on home decor, clothing, and toys. They typically offer discounts during events like Black Friday and Cyber Monday.
Amazon Prime Big Deal Days, formerly known as Prime Day, offers exclusive deals to Prime members, often featuring discounts on Amazon-branded products, electronics, and more. This event is typically held in July, but Amazon also offers deals during other holidays.
Overall, Kohl's holiday shopping deals are competitive with other retailers, especially considering their use of Kohl's Cash and other loyalty programs to incentivize purchases. However, specific deals for October 2021 are not detailed in the search results provided.
Stay tuned for more updates on Kohl's holiday shopping deals and promotions.
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