Breaking: Kellogg's Products Coming Back to Rewe Shelves After Price Dispute Resolution
Rewe Supermarkets Restock Kellogg's Goods Following Absence - Kellogg's goods have been reinstated in Rewe's stores.
Here's some scoop for all you cereal enthusiasts! Rewe, the popular German supermarket chain, has sorted out its long-standing disagreement with US manufacturer Kellanova, allowing Kellogg's iconic breakfast products to make a grand comeback. This tantalizing tidbit comes directly from the German Press Agency, whispering in the ears of Rewe's inner circle.
The drama started in 2022, causing fan-favorite Kellogg's products like "Froot Loops", "Smacks", "Frosties", and "Choco Krispies" to go AWOL from Rewe stores for about two and a half years. The exact date for their triumphant return is yet to be announced. Rewe has maintainted mum on the details when asked, but remember, we reported about it a while back.
Rewe and Edeka, a fierce competitor, had their own run-ins with Kellanova over price increases in 2023. The US company was rumored to demand an eye-popping 45% price hike. Edeka vehemently declared this unjustifiable. Post the skirmish, both parties have reached a truce. From mid-June, Kellogg's products are expected to grace the shelves of Edeka supermarkets and Netto stores. The price jump, if any, remains under wraps for now.
Kellogg's merchandise is no ordinary brand. It's a coveted favorite that customers often can't resist, and supermarkets are scared that once a popular item is out of stock, customers might take their business elsewhere. And who can blame them? Who can resist the cereal allure of "Froot Loops" or "Smacks?"
- Rewe
- EDEKA
- Cereals
- German Supermarkets
- Price Dispute
- Cologne
- German Press Agency
In light of the resolved price dispute, Rewe and Edeka, both German supermarkets, are preparing to reintroduce Kellogg's iconic cereals, such as "Froot Loops" and "Smacks," back onto their shelves. This move is expected to boost finance for both businesses, indicating the significance of vocational training in securing and maintaining business relationships.