High-end apartment purchasers are progressively focusing on wellness amenities in their investments.
When shopping for a new home, potential buyers are interested in various aspects of potential projects. Location, cost per square meter, and infrastructure often top the list, as do engineering and security systems. However, this list isn't exhaustive – buyers in the premium segment are increasingly focusing on wellness infrastructure within residential complexes. According to specialists at UNIQ Development, nearly 60% of clients consider wellness facilities a deciding factor. This interest transcends age groups.
Among those opting for a wellness-centric concept, around 80% are family couples. They tend to favor residential spaces spanning from 100 to 120 square meters and frequently opt for installment plans, experts note. surprisingly, less than half of Russian new constructions offer sports infrastructure within residential complexes, and even fewer offer comprehensive wellness designs that encompass fitness centers with pools, spas with hammams, massage rooms, and yoga spaces.
Experts argue that the wellness concept extends beyond fitness and can be reflected in the complex's design itself if it is located in a green area, has open spaces like patios and terraces, and offers easy access to the city center and key directions. Such features aid in minimizing stress, streamlining daily life, and providing residents with a sense of freedom and harmony.
Svetlana Bardina shares her insights on the growing trend towards wellness infrastructure in residential complexes. Common wellness facilities include fitness centers, swimming pools, spa zones, outdoor recreational spaces, and biophilic elements like trails, edible gardens, and integration of renewable energy systems. Integrated wellness programming, such as recovery programs, meditation spaces, and wellness events, further support this holistic approach.
One example of a wellness-focused development can be found in Abu Dhabi, where a luxury project boasts a 10km landscaped Berm Park serving as a wellness and fitness corridor with running tracks and cycling routes. The Serenbe community near Atlanta employs a biophilic design, with 70% land dedicated to natural ecosystems, 15 miles of walking trails, and edible landscaping, incorporating wellness within its environment. Premium apartment complexes often offer gymnasiums, swimming pools, sports facilities, clubhouses, and children’s play areas that foster wellness and social interaction within a gated community.
In regions like Thailand, wellness is not just a feature of hotels and retreats but is also integrated into residential real estate, serving as a key selling point. Spa zones and recovery programs have become standard features in such developments. The growing emphasis on wellness amenities in residential properties suggests a significant and expanding percentage of clients prioritize these facilities, driven by a global trend towards health-conscious living and integrated wellness lifestyles in real estate projects.
Investors in the premium segment of real-estate market are increasingly aiming for residential properties that incorporate wellness infrastructure. Svetlana Bardina notes that this holistic approach often includes fitness centers, swimming pools, spa zones, outdoor recreational spaces, and biophilic elements. Furthermore, integrated wellness programming, such as recovery programs, meditation spaces, and wellness events, are becoming increasingly common in such projects.
