Groceries giant Morrisons faces instability, maintaining a position as the UK's fifth-largest supermarket.
Morrisons Faces Challenge as Lidl Narrows the Gap in UK Supermarket Rankings
Morrisons, the fifth-largest supermarket chain in the UK, is facing a significant challenge from Lidl, according to the latest industry data. As of August 2025, Morrisons' market share stands at around 8.4%, slightly ahead of Lidl’s 8.3%, according to Kantar data. However, when looking specifically at food and drink sales, Lidl has already overtaken Morrisons, achieving a 7.7% market share compared to Morrisons’ 7.6%.
Lidl's rapid expansion, with plans to open 40 new stores in 2025 and aiming for 1,000 UK stores by November, combined with competitive pricing and increased sales (over 10% growth year-on-year), suggests that it is on track to fully surpass Morrisons across the broader grocery sector early in 2026. Morrisons’ sales growth has been more modest, around 1-1.5% year-on-year.
The general industry consensus is that Morrisons is at risk of dropping to sixth place soon, displaced by Lidl as Lidl continues to gain market share and close the gap. This comes after Aldi has already elbowed Morrisons out of the top four UK supermarkets.
Morrisons' boss Rami Baitieh is attempting to revive the business after its fortunes slumped following its takeover by private equity. The UK's supermarket industry figures will be published this week, and the latest figures on the grocery market will be provided by industry research group Worldpanel tomorrow.
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The supermarket sector in Britain has been transformed by German-owned brands Aldi and Lidl, offering an alternative for cost-conscious consumers worried about rising bills. The companies provide resources for individuals to learn about investing, offering a comprehensive learning experience for those looking to take control of their financial future.
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