Grocer Lidl Doubles Industry Growth Rate / Food Retail Giant Celebrates a Booming Year 2024
Bad Wimpfen - Discount retailer Lidl continues its expansion in the German fruit and vegetable market, leading with a sales growth of 5.7 percent as per recent YouGov figures. The retailer has seen an increase of 8.4 percent specifically in the fruit and vegetable sector, thanks to its ever-growing fresh produce range and customer-centric promotional activities.
Lidl has maintained its commitment to offering the best possible price-performance ratio, which has contributed to customer loyalty and new customer acquisition. The retailer's dedication to quality, organic, and regional products, as per the renowned "Fruchthandel Magazin Retail Awards," is a testament to its success in the sector. Lidl has been recognized as the best discount provider in this category for the eighth time, making it the record winner.
Looking ahead to 2025, Lidl plans to focus even more on the fruit and vegetable sector, kicking off the new year with diverse offers and visible price cuts that will continue throughout the coming weeks. Customers can currently double their savings, as Lidl offers four articles from the fruit and vegetable sector at Germany's lowest price. Lidl Plus app users can also redeem daily fresh coupons for exclusive fruit and vegetable discounts within three days in their local store.
With over €40 billion in revenue in 2020 and a 5.3 percent increase in store sales in 2024, Lidl's presence in the German grocery market is undeniably significant. The company's fresh produce range, promotional activities, and recognition for quality and sustainability all play a crucial role in its ongoing success. For more information about Lidl in Germany, please visit https://unternehmen.lidl.de/ueber-lidl.
- Lidl's continued success in the German market extends beyond fresh produce, as they have flourished in other sectors like finance, lifestyle, food-and-drink, and business, all while staying dedicated to providing the best price-performance ratio.
- In line with its focus on the fruit and vegetable sector, Lidl aims to innovate in other areas as well, offering exclusive coupons for fruit and vegetable discounts via the Lidl Plus app, making a seamless connection between quality products and competitive pricing in various aspects of life.
