Global automotive conglomerate takes control over Koblenz-based LöhrGroup
Van Mossel Automotive Group Expands into Germany with Loehr Takeover
The Van Mossel Automotive Group, a leading player in the European automotive market, has announced its expansion into Germany following the takeover of the Loehr Group. This acquisition marks a significant step in Van Mossel's deliberate growth strategy to expand beyond the Netherlands into European markets.
The Loehr Group, with its operations in Rhineland-Palatinate, North Rhine-Westphalia, and Hesse, now forms part of the Van Mossel Automotive Group. The transaction affects 35 locations of the Loehr Group, bringing the total number of locations under Van Mossel's umbrella to 566 across six countries: Benelux, Denmark, Germany, France, and the United Kingdom.
With this acquisition, around 1,750 employees of the Loehr Group have joined the Van Mossel Automotive Group, growing its workforce to over 10,000 employees. The current management team will continue to be responsible for the operational management, as announced by Van Mossel.
The Van Mossel Automotive Group's portfolio now includes dealerships of 48 automotive brands, body and paint centers, and the International Car Lease Holding with a lease fleet of 130,000 vehicles. The deal involves car dealerships of the Volkswagen, Audi, Porsche, Škoda, SEAT, and CUPRA brands.
The Van Mossel Automotive Group's expansion strategy following the takeover of the Loehr Group in Germany focuses on broadening its geographic reach and strengthening its position in the German automotive market. This acquisition is part of Van Mossel’s deliberate growth approach to expand beyond the Netherlands into European markets by integrating established dealer groups like Loehr, thereby leveraging local market knowledge and customer bases.
The aim is to consolidate Van Mossel’s presence in Germany by absorbing Loehr’s operations, which enables it to serve premium automotive brands and offer extensive aftersales services. This expansion complements Van Mossel's existing footprint, such as the activities in Guernsey with Van Mossel Jacksons operating premium brands and car rental partnerships, indicating a multi-channel growth approach involving dealership operations and mobility services.
While detailed strategic statements specifically tying the Loehr takeover to Van Mossel’s overall strategy were not found in the provided search results, the context of these acquisitions aligns with their broader European expansion and aftersales service optimization, which is a growing focus as seen also in the sector with partnerships involving companies like Claire and UnameIT.
No immediate changes are expected for the employees of the Loehr Group due to the takeover. The Loehr Group's car dealerships will now be part of the Van Mossel Automotive Group's portfolio, contributing to the group's annual sales of over 206,000 new and used cars and an annual turnover of 8.5 billion euros. Over the past 75 years, the Van Mossel Automotive Group has developed into the largest automotive trading group in the Benelux region.
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