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Georgia's Internal Travel Decreases by Almost 9%, Reducing Tourism Spending

Tourism figures within Georgia, according to Geostat's disclosure, suggest a minor decline during the initial quarter of 2025, notably in domestic travel.

Domestic tourism in Georgia experienced a slight decrease in the initial months of 2025, according...
Domestic tourism in Georgia experienced a slight decrease in the initial months of 2025, according to the recently disclosed data by Geostat.

Georgia's Internal Travel Decreases by Almost 9%, Reducing Tourism Spending

Domestic Tourism in Georgia Slows Down in Q1 2025, Amid Decrease in Visitor Numbers and Spending

Geostat has unveiled data showcasing a modest retreat in domestic tourism within Georgia during the first quarter of 2025. This downturn is evidenced by both a decrease in the number of visitors and a reduction in overall spending.

The national data reveals an average of 1.26 million Georgian residents aged 15 and older participating in domestic tourism every month, equating to approximately 1.5 million total visits. This figure represents a 1.2% drop in visitor numbers and a 3.1% decrease in the total number of visits.

The slowdown in tourism wasn't merely superficial. The monthly average number of tourist visits, defined as those involving at least one night's stay, saw a more significant decrease of 9.4%, to an average of 623.6 thousand per month.

Spending habits mirrored the overall downward trend. Monthly average expenditures amounted to 242.4 million GEL, reflecting an 8.8% year-on-year reduction. The average spend per visit dropped by 5.9%, settling at 160.8 GEL.

Even amid this downturn, certain demographics maintained a dominant presence. Women represented 55% of all domestic travelers, while the 31-50 age group accounted for 36% of the total. Tbilisi residents dominated, comprising 35.6% of all visitors, followed by those from Imereti, Racha-Lechkhumi, and Kvemo Svaneti (15.6%).

In terms of destination popularity, Tbilisi and Imereti emerged as the top choices. The capital city witnessed an average of 378.2 thousand visits per month, while Imereti followed closely behind with 328.4 thousand.

Despite the drop, the broader economic landscape appears to be flourishing, with reports indicating a significant increase in tourism export and positive overall economic growth.

The sluggish domestic tourism in Georgia during Q1 2025, as indicated by the decrease in visitor numbers and spending, might have repercussions in related sectors such as finance and business, as the decreased tourism spending is likely to impact various businesses that cater to tourists. Meanwhile, the general-news reporting suggests that despite the decline in domestic tourism, the broader economic landscape remains robust with increased tourism exports and positive overall economic growth.

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