Geely Auto Makes Italian Debut
In the picturesque island of Sardinia, Italy, Chinese automaker Geely Auto has recently unveiled its latest marketing campaign, "See Beyond." The campaign, which aims to showcase Geely's mobility concept, is focused on sustainability, accessibility, and innovation.
The "See Beyond" campaign, as of mid-2025, is not extensively covered in publicly available data, with search results mainly leading to unrelated topics. However, more information can be found in official Geely Auto press releases, their corporate website, or trusted automotive news sources.
At the heart of this campaign is the electric SUV EX5, which is being premiered as part of the "See Beyond" initiative. The EX5 embodies Geely's ambition to offer technologically advanced, high-quality vehicles within reach of all, reflecting the "See Beyond" tagline.
Jameel Motors, an experienced automotive distributor with a strong customer connection, is a strategic partner for Geely in the Italian market. As a company that fosters sustainable growth, Jameel Motors' partnership with Geely aligns with the core values of the "See Beyond" campaign.
The campaign is unfolding across three locations: Olbia Airport, Porto Pollo, and the Red Valley Festival. At Olbia Airport, a digital LED wall provides an immersive experience for visitors, while at Porto Pollo, Geely hosts beach parties and evening events, allowing the public to admire the EX5 and learn about the brand's future plans.
At the Red Valley Festival, Geely is the main partner, offering an exhibition space with virtual reality games and interactive content. Sardinia's energy and connection to nature reflect Geely's values: performance, environmental respect, and pushing boundaries.
Geely Auto Group, a part of Zhejiang Geely Holding Group, manages brands such as Volvo, Lotus, Lynk & Co, and Zeekr. With over 50,000 employees and 12 production plants, Geely Auto Group has shown consistent growth, selling over 2.17 million vehicles in 2024, a 32% increase from the previous year.
In addition to the EX5, Geely Auto Group is set to debut a plug-in super-hybrid SUV in autumn 2025, further solidifying their commitment to sustainable mobility. The "See Beyond" campaign in Sardinia is just one of many initiatives by Geely Auto to establish a strong presence in the global automotive market.
Read also:
- Foreign financial aid for German citizens residing abroad persists
- "Germany appears less environmentally friendly compared to Texas, according to Harald Lesch's climate documentary"
- Texas Public Utility Commission issues $216 million loan for NRG's 456-megawatt gas power plant
- Ford Intends to Launch an Economical Electric Pickup for $30,000, featuring a Compact Battery and on a Novel, Universal Chassis
