Funding Content on the Given Platform
In the ever-evolving digital landscape, maintaining transparency is paramount. On our platform, we strive to uphold this value in all our content, whether it's editorial or sponsored.
Firstly, it's important to clarify that our editorial team plans articles and aligns them with potential funding partners in terms of topic and headline. However, these articles are not subject to client review before publication.
Content supported by advertisers is clearly labelled to indicate their involvement. For instance, articles marked as "Sponsored By..." are independent editorial pieces funded by commercial partners. These articles are subject to the Advertising Standards Authority regulations in the UK and Federal Trade Commission regulations in the US.
Labeled articles such as "Sponsor Content Created With..." indicate paid content produced either by the client or staff of the platform. It's worth noting that in the past, advertising partners who have promoted articles labeled as such on our platform include brands such as Wolt, Finanzguru, Temu, and Payback.
"Preferred Partner" articles on our platform indicate a commercial partner is offering a preferential affiliate rate to Future for greater prominence. These articles are written by our platform and not sent for approval by the funding partner. A "Preferred Partner" section within a larger editorial article will have a clear "Preferred Partner" label.
It's worth mentioning that we only write content featuring "Preferred Partners" when the content or product is aligned with what our audience wants. Occasionally, external partners may be involved in content creation, but the core content on the platform is primarily created by our dedicated editorial team.
We believe in providing our audience with valuable resources. That's why we offer a free copy of our Future Focus 2025 report in our daily newsletter. This report provides guidance on AI, cybersecurity, and other IT challenges as per the insights of over 700 senior executives.
In conclusion, we are committed to maintaining transparency in all our content. We ensure that our articles are clearly labelled and adhere to the regulations set by the Independent Press Standards Organisation in the UK and the Federal Trade Commission in the US. We hope this clarifies the nature of the content you find on our platform.
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