Scoop on Fly By Jing's Expansion
Expansion announced: Fly By Jing's sauce products to be stocked in 1,200 Target retail locations nationwide
This Asian food brand, renowned for their mouthwatering chili crisps, has been cooking up some big moves! With a splash into 1,200 Target stores nationwide, Fly By Jing is not just heating up our taste buds, but setting the grocery scene on fire.
Initially, this dynamic brand made its debut at Target back in 2021, gracing over 400 locations. But now, they're taking things to the next level, aiming for the stars and reaching even more kitchens across the country. In addition to snagging spots in Whole Foods, Wegmans, Kroger, and Costco, they're aiming high with this significant expansion.
Meanwhile, Fly By Jing recently secured a juicy $12 million in their Series B funding round. With backing from Prelude Growth Partners and Pendulum, they're focusing their efforts on bolstering their wholesale game, leaving no stone unturned on the path to chili crisp domination.
Their rise to fame is no accident, my friends. It's a perfect storm of leadership changes and consumer demand. In March, they welcomed Matt Dunaj as their chief financial and operations officer, and Jason Parasco as the chief commercial officer. With these power players on board, Fly By Jing is unstoppable!
Online, these smart cookies understand the retail game like a boss. Their marketing strategies are on-point, with vibrant, dynamic graphics that put other brands to shame. For just a smug $25 a year, join their Tastemaker Club, and enjoy 20% off purchases, free shipping, seasonal goodies, and early access to drops.
Their customer base is a colorful mix of folks seeking authentic, sophisticated flavors without preservatives or artificial nonsense. They're tapping into a massive market, with their hero product, Sichuan Chili Crisp, becoming one of the top-selling hot sauces on Amazon in the U.S., leaving competitors in the dust.
Asian food is all the rage in the U.S., especially since the COVID-19 pandemic. The Asian sauce category has experienced a whopping 56% increase in searches on Amazon, while Asian flavors are booming at 20%[SpinsScan data]. Fly By Jing is riding this wave with grace and determination, leaving their mark on the culinary landscape.
"Since launching as the first premium chili crisp brand in 2018, we've seen incredible growth in the last 4 years," says Jing Gao, the brand's founder. The highest growth regions? Los Angeles, New York, the SF Bay area, and the mid-Atlantic, proving that coastal cities are where it's at when it comes to craving these bold flavors.
So there you have it, my friends. Keep your eyes peeled for Fly By Jing in a store near you - it's the hottest thing since sliced bread! And remember, if you crave complex flavors without the crap, Fly By Jing's got your back.
- Fly By Jing, the brand famous for their chili crisps, has launched into 1,200 Target stores nationwide, and is planning to expand further into Whole Foods, Wegmans, Kroger, and Costco.
- The brand recently secured $12 million in their Series B funding round, with Prelude Growth Partners and Pendulum leading the investment, to bolster their wholesale game.
- With the expansion, Fly By Jing aims to dominate the chili crisp industry, following a perfect storm of leadership changes and consumer demand.
- Matt Dunaj was recently welcomed as Fly By Jing's chief financial and operations officer, along with Jason Parasco as the chief commercial officer, bringing new power to the brand.
- Online, the brand offers the Tastemaker Club for a small annual fee, providing exclusive benefits to members, such as 20% off purchases, free shipping, and seasonal goodies.
- The brand's Sichuan Chili Crisp has become one of the top-selling hot sauces on Amazon in the U.S., tapping into a massive market and leaving competitors in the dust.
- Since the COVID-19 pandemic, Asian food and flavors have seen a significant increase in popularity, with the Asian sauce category experiencing a 56% increase in searches on Amazon, and Fly By Jing is riding this trend, gradually leaving its mark on the culinary landscape.
