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Enhanced Connection to Smaller Suppliers by Hy-Vee

Annual Supplier Gathering to be Held by Iowa Retailer in September

Hy-Vee Streamlines Small-Scale Supplier Channel
Hy-Vee Streamlines Small-Scale Supplier Channel

Enhanced Connection to Smaller Suppliers by Hy-Vee

Hy-Vee Opportunity Supplier Impact Summit: A Chance for Small Businesses to Shine

Hy-Vee, the employee-owned grocery giant ranked No. 38 on Progressive Grocer's 2025 list of the top food and consumables retailers in North America, is hosting an Opportunity Supplier Impact Summit this fall. The event, scheduled for September 18-19 at Hy-Vee's headquarters in West Des Moines, Iowa, offers a unique opportunity for small businesses to showcase their products and connect with Hy-Vee decision-makers.

At the summit, participants will learn how to work with Hy-Vee, network with Hy-Vee leaders, and take part in educational sessions. The event promises to be a valuable experience for small businesses, offering insights into Hy-Vee's operations and a chance to establish connections that could lead to future collaborations.

Hy-Vee is known for its commitment to supporting local and small vendor communities. The company is elevating this commitment by offering capital, coaching, and connections to help brands grow and succeed. Submissions can be made in categories including grocery, produce, deli, general merchandise, frozen, dairy, beauty, or health and wellness.

Three suppliers will participate in a live pitch competition at the Opportunity Supplier Impact Summit. The prize pool for this competition is $30,000, providing a significant boost for the winning businesses. For those interested in participating, the entry deadline is 11:59 p.m. on July 14.

Small businesses can submit their products online for consideration. After a review by internal evaluators, Hy-Vee will invite 80 businesses to the summit. It's essential to note that specific information about the submission process and live pitch competition prize pool is not available at this time. For the most accurate and detailed information, it's best to contact Hy-Vee directly or visit their official website for specific guidelines.

Hy-Vee's annual sales exceed $13 billion, making it a significant player in the grocery industry. The company operates over 570 business units across nine Midwestern states. Hy-Vee's focus on customer service and innovation sets it apart, and suppliers should align their products with these values to increase their chances of being considered.

Other industry players are also making strides. UNFI has made progress toward restoring its electronic ordering systems following a cyberattack. Marc's has partnered with NationsBenefits to expand OTC, grocery, and pharmacy access in Ohio through Flex card and BAS tech integration. The National Grocers Association has concluded Fresh Summit 2025, an event offering innovation and industry insight, including store tours at local independent stores.

The Hy-Vee Opportunity Supplier Impact Summit is a fantastic opportunity for small businesses to gain visibility and potentially establish valuable partnerships with a major player in the grocery industry. Don't miss out on this chance to grow your business and learn from industry leaders. Apply now!

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