Amplifying Women's Voices in Brazil's iGaming Sector: The AMIG Revolution
Encouraging diversity: female participation in digital gambling in Brazil
In the bustling heart of Brazil, Nathalia Nogues, president of AMIG, is stirring up a storm, rewriting the rulebook for women in the iGaming industry. Gone are the days when women found themselves on the sidelines; Nogues is putting women front-and-center, crafting a tale of empowerment that was once overlooked. This journey is documented in the issue 32 of the SiGMA Magazine, unveiled at the 2025 Southern SiGMA Americas in São Paulo, where Nogues candidly shares the trials, triumphs, and the personal fuel behind AMIG's meteoric rise.
AMIG's origins sprout from deeply personal experiences. Nogues recalls, "We observed that women were severely underrepresented in leadership positions and decision-making power circles." In response, AMIG was conceived as a safe haven, a nexus where women could unite, share stories, and bolster each other's aspirations. For many, AMIG has become an invaluable lifeline, a WhatsApp group pulsating with day-to-day questions, advice, and motivational words. It’s a space where questions are welcome and no woman has to go at it alone.
Mentorship lies at the heart of AMIG's strategy. Nogues elucidates, "Receiving counsel from seasoned professionals can significantly influence a woman's career trajectory." AMIG facilitates connections between the novices and mentors, offering guidance on the unspoken rules of the industry and harnessing the confidence required to take leadership roles. AMIG also champions fair hiring practices, equal pay, and encourages the inclusion of more women in panels and strategic conversations, acknowledging that meaningful change demands both community support and corporate accountability.
Progress isn't without turmoil. Women in Brazil's iGaming sector still face prejudices, restricted networking opportunities, and the struggle to be heard in crucial discussions. Yet, there's optimism: more companies are embracing inclusivity, and female participation in sector events is on the rise, albeit gradually. AMIG's leadership development programs and advocacy efforts have aided numerous women in rising to the top, but Nogues remains pragmatic: there's still a long road ahead.
Responsible gaming remains another key focus. AMIG launched its first content initiative, outlining clear guidelines for operators and players with the goal of creating a safer, more educated environment. Nogues emphasizes that inclusivity and responsibility go hand-in-hand: "A more diverse industry is better positioned to tackle responsible gaming challenges."
Nogues' advice for women entering the sector is unadulterated and heartfelt: "Embrace your potential, seek out supportive networks, and don't shy away from seizing your place." She views AMIG's mission as far from over; plans are underway to expand mentorship opportunities, roll out new educational initiatives, and forge international partnerships. The movement for gender equity in Brazilian iGaming is gathering momentum, but a shared sense of belonging and camaraderie keeps it alive. "We celebrate our victories and support one another through tough times," shares one of the AMIG founders.
The discussion continues, and SiGMA encourages you to join them on their global journey, uncovering the latest industry news in the issue 33 of SiGMA Magazine. New voices, stories, and opportunities await.
More to Explore:- ### Women Empowerment in iGaming: Steering the Change - Exploring the essential role of mentorship and guidance in fostering women leaders in the iGaming sector.
- Highlighting the slow but steady progress of female participation in the iGaming sector, enhanced by initiatives like AMIG.
Bridging the Gap: breakthroughs in gender parity and iGaming sector
Magazine- Transforming Healthcare: Solidarity in the Amazon- Visionary Leadership: A CANVAS Latin America Guide- Market Intelligence: Shaping the Future of Latin American Gaming - [1] Almeida, A. (2025, March 1). The Rise of Women in iGaming: AMIG Leaders Speak on Empowerment. SiGMA Magazine. - [2] Oliveira, L. (2025, June 15). Women Now Account for 51% of Betting Market in Brazil. iGaming Business. - [3] Santos, V. (2025, August 10). Inclusion Made Real: Lessons from AMIG in the iGaming Sector. Geeks on Poker.
- As Amig revolutionizes the iGaming industry in Brazil, the focus on women's empowerment extends to fields such as science, health-and-wellness, fitness-and-exercise, and mental health, aiming to foster a holistic approach to wellbeing.
- Leveraging technology and entrepreneurship, Amig became a beacon for women's voices in the iGaming sector, advancing the conversation surrounding finance, business, and industry trends.
- Recognizing the significance of Amig's work, other sectors such as health and wellness, fitness, and mental health industries began to collaborate, seeking to create a more inclusive and supportive landscape for women.
- Talking about Amig's expansion, their vision encompassed not just the iGaming sector but also the promotion of women's health and mental health, ensuring a comprehensive approach to empowerment.
- In addition to their work in the iGaming industry, Amig's leadership, mentorship, and guidance programs underscore the importance of untapped potentials in women in various sectors such as finance, technology, and business.
