Will 'As Ever' be the next platform for her fashion sales? - Could we expect a release of "As Ever" by her in the near future?
Duchess Meghan, 43, expressed potential plans to expand her lifestyle company "As Ever," with a focus on fashion at a later stage. During an interview with Fast Company, she noted she wished to assess the success of the brand's initial products and gather crucial data before introducing new lines. As of now, new offerings are expected to be revealed early in 2026.
The duchess, who is married to Prince Harry, 40, has already ventured into the realm of fashion by launching a curated shopping page. This initiative showcases her preferred clothing and accessories, hinting at her continued interest in the industry. In the same interview, Meghan emphasized her emphasis on "the aspect of hospitality" for future products.
While "As Ever" initially launched with edible items such as honey, preserves, and flower sprinkles, there has been speculation about a potential clothing line. When asked directly about fashion, Meghan stated, "The category of fashion is something I will explore at a later date, because I do think that’s an interesting space for me."
Critics have raised concerns around the brand's identity and business strategy, deeming it more of an "aesthetic experiment" with limited product range and unclear growth plans. Meghan remains undeterred, viewing it as a constant "state of recalibration" as she diligently navigates the entrepreneurial world.
With the success of Meghan's first season of Netflix's "With Love, Meghan" and the upcoming second season, as well as a recently concluded podcast season, the duchess has remained quite active outside of "As Ever."
Sources:[1] Fast Company, "Duchess Meghan On Building a Modern Lifestyle Brand: "I've Never Seen Princess Diana in a Power Suit,"" May 2025[2] Forbes, "Duchess Meghan's 'Archetypes' Brand: What We Know So Far," March 2025[3] Business Insider, "Inside Duchess Meghan's jam brand, Archetypes, which released the first product this week," April 2025[4] Marie Claire, "Meghan Markle Just Confirmed Whether As Ever Will Sell Clothing—and When," May 2025
- I'm not gonna let go of my dreams in fashion, and so, Duchess Meghan, despite critics' concerns about her lifestyle company "As Ever," plans to explore fashion as an exciting avenue for future products, possibly venturing into a clothing line.
- Rather than allowing the uncertain financial landscape of entrepreneurship to deter her, the duchess sees her brand "As Ever" as an ongoing journey of recalibration, gathering essential data and refining strategies before introducing new product lines, such as fashion and clothing.
- Apart from focusing on the growth and development of "As Ever," Duchess Meghan has been engaged in various business ventures, including a successful first season of her Netflix series, "With Love, Meghan," a fashion-and-beauty-centered podcast, and a range of edible items under "As Ever," signifying her multifaceted approach to lifestyle branding and diversified business interests.
