Cosmetics mogul Huda Kattan reacquires share of her business from TSG Consumer Partners, asserting sole control over Huda Beauty.
In a major development for the beauty industry, Huda Beauty, the revolutionary cosmetics brand, has announced that founder Huda Kattan has purchased back TSG Consumer Partners' minority stake, making Huda Beauty a fully independent entity once again [1][2][4]. This significant shift was confirmed in June 2025, marking the end of an eight-year partnership.
Since its inception in 2013, Huda Beauty has been a trailblazer, rising to become the #1 beauty brand in early 2025, outpacing competitors such as Fenty, Dior, and Charlotte Tilbury [5]. The brand's recent product innovations, including the launch of "Jelly-Stained Lips", have further cemented its position as a leader in the industry [4].
Huda Kattan, the brand's visionary founder and co-CEO, has expressed her excitement about regaining full ownership of Huda Beauty, calling it a significant moment in her journey [3]. Her husband, Christopher Goncalo, serves as co-CEO, while her sister, Alya Kattan, leads social strategy at the company.
The independence of Huda Beauty is expected to bring about changes in its strategic direction and creative approach. The brand's focus is now on innovation, creative freedom, and direct engagement with its loyal community [1][4][5]. It also emphasises its commitment to global expansion and growth.
It is important to note that this buyback does not signal any plans for a sale or merger of Huda Beauty in the near future. The buyback also does not involve any other stakeholders besides TSG Consumer Partners [6].
This move is a testament to Huda Kattan's dedication to maintaining control over her brand, a decision that is likely to inspire other entrepreneurs in the beauty industry. As Huda Beauty embarks on this new chapter, it continues to push boundaries, staying true to its roots, and serving its community.
References: [1] Glossy. (2025). Huda Kattan buys back TSG's stake in Huda Beauty. Retrieved from https://www.glossy.co/beauty/huda-kattan-buys-back-tsg-stake-in-huda-beauty [2] WWD. (2025). Huda Kattan regains full ownership of Huda Beauty. Retrieved from https://www.wwd.com/beauty-news/beauty-features/huda-kattan-huda-beauty-tsg-1234861896/ [3] Business Insider. (2025). Huda Kattan buys back TSG's stake in Huda Beauty, making it a fully independent brand. Retrieved from https://www.businessinsider.com/huda-kattan-buys-back-tsg-stake-in-huda-beauty-2025-6 [4] Cosmetics Design. (2025). Huda Kattan regains full control of Huda Beauty. Retrieved from https://www.cosmeticsdesign.com/Article/2025/06/25/Huda-Kattan-regains-full-control-of-Huda-Beauty [5] Forbes. (2025). Huda Beauty becomes the #1 beauty brand. Retrieved from https://www.forbes.com/sites/karinahussein/2025/03/01/huda-beauty-becomes-the-1-beauty-brand/ [6] Huda Beauty. (2025). Press Release: Huda Kattan buys back TSG's stake in Huda Beauty. Retrieved from https://www.hudabeauty.com/press-release-huda-kattan-buys-back-tsgs-stake-in-huda-beauty/
- The purchase of TSG Consumer Partners' minority stake by Huda Kattan signifies a reassertion of control over her beauty brand, Huda Beauty, as it transforms into a fully independent entity again, showcasing the entrepreneur's dedication to maintaining her brand's strategic direction and creative approach.
- The luxury fashion-and-beauty field may witness an increase in entrepreneurship, as Huda Kattan's decision to regain full ownership of Huda Beauty serves as an inspiration to others in the industry, demonstrating the significance of maintaining control in a business environment focused on innovation and creativity.
- As Huda Beauty continues to grow and expand globally, the brand's increasing focus on innovation, artistic liberties, and direct audience engagement will be pivotal in shaping its lifestyle-oriented, financially prosperous identity, further solidifying its position as a leader in the beauty sector.
