Consumers Report Loyalty Shift: Half Would Change Retailers for a Coupon Offer
Here's a fresh take on the article:
Title: Sales, Discounts, and Deals: What Shoppers Really Want
Y'all, the folks over at Valpak and market research firm PureSpectrum have teamed up to dig into the minds of over 500 consumers, figuring out what's truly driving their purchasing decisions. From your local Big Box store to the latest game stop, one message echoes loud and clear: sales and savings continue to push shoppers to dip into their wallets.
Top Reasons to Try or Switch Retailers
- Low Cost - Claims 65%
- Coupon or Offer - Claims 45%
- Outstanding Customer Service - Claims 39%
- Store Loyalty / Rewards Card - Claims 38%
- Customer Reviews - Claims 37%
Most Requested Retail Offers
- Buy One, Get One Free - Claims 72%
- Marked-down Items - Claims 65%
- Rewards or Loyalty Discount - Claims 54%
- Storewide Sale - Claims 50%
- Seasonal Sales - Claims 50%
Favorite Ways to Receive Retail Offers
- Email - Claims 59%
- Snail Mail - Claims 49%
- Text Message - Claims 35%
- Company Website - Claims 19%
- Social Media - Claims 12%
Desired Personalized Offers for Shoppers
- Loyal Customer Offers - Claims 61%
- Birthday Offers - Claims 59%
- Seasonal Offers - Claims 59%
- Holiday Offers - Claims 57%
- Anniversary Offers - Claims 33%
While some retailers may squirm at the idea of discounting, worrying it might cheapen their brands, the gloves are off these days. Savvy shoppers no longer lurk in the clearance section and yearn for genuine deals.
Fast Fact: Authentic sales are what today's consumers crave!
Enough with the Noise, Let's Look at What Shoppers Really Want: 🛍️
- Shoppers value low-cost deals, coupons, and loyalty rewards above all, so offer enticing discounts to boost sales!
- Buyers seek easy returns, fast shipping, and a seamless checkout process. Consider implementing Buy Online, Pickup In-Store options.
- Over 50% of shoppers desire eco-friendly products and fair labor practices. Highlight your sustainability efforts when promoting deals.
- Personalization is key! Shoppers want tailored recommendations (e.g., AI-driven matches) and customized promotions based on browsing history or frequency.
- Support small businesses and hyperlocal inventory to resonate with conscious consumers.
Retail Offers Sought by Consumers: 🛍️
- Digital coupons (e.g., mobile-friendly discounts) top the charts.
- BOGO offers and product bundles generate excitement, boosting cart value.
- Gamifying purchases through incentives (e.g., instant-win games, loyalty point battles, and trivia contests) increases engagement.
- Free shipping tiers (e.g., Walmart+, Amazon Prime) and VIP member pricing entice shoppers.
- Experiential rewards (e.g., access to early sales, events, or immersive in-store experiences) foster a sense of exclusivity.
How Shoppers Prefer to Receive Retail Offers: 🛍️
- Direct-to-consumer emails and branded apps dominate the promotional scene.
- Text messages serve up flash sales or cart-abandonment reminders.
- Social media platforms (e.g., TikTok Shop, Instagram Checkout) and influencer discounts play a growing role.
- Good old-fashioned snail mail coupons (e.g., Valpak's envelopes) still charm older demographics.
- Location-based push notifications via mobile apps (e.g., "Deals near you") add convenience for the on-the-go shopper.
Actionable Insights: 🛍️
- Tailor offers using AI to segment them by browsing history or frequency.
- Create a harmonious blend of digital and physical touchpoints (e.g., mobile coupons redeemed in-app).
- Emphasize eco-efforts (e.g., "Save 10% + plant a tree") when promoting sales.
- Localized promotions through community-store partnerships can yield successful geo-targeting campaigns.
- The report reveals that shoppers prioritize low-cost deals, coupons, and loyalty rewards, suggesting retailers should offer enticing discounts to attract customers.
- Buyers also value a seamless checkout process, easy returns, and fast shipping, so implementing Buy Online, Pickup In-Store options could boost sales.
- About 50% of shoppers desire eco-friendly products and fair labor practices; retailers can showcase their sustainability efforts when promoting deals.
- Personalization is crucial for shoppers, with AI-driven recommendations and customized promotions based on browsing history or frequency being highly sought after.
- Supporting small businesses and hyperlocal inventory can resonate with conscious consumers who prioritize community and sustainability.
- Digital coupons, BOGO offers, gamification of purchases, free shipping tiers, and experiential rewards are all popular methods for retailers to engage and retain customers.
