The Overwhelming Allure of Koh Samui, a Tropical Paradise Bracing for the White Lotus Effect
Avoid Overrating 'White Lotus' Allure, Koh Samui Already Boasts 4 Times Higher Population Density Than Paris
Feeling the heat of tourism just like Paris, Koh Samui is a bustling tropical paradise often categorized as an overtourism hotspot. In 2023, the island welcomed 3.54 million tourists, packing an area of 88.3 square miles with a mind-boggling 40,111 visitors per square mile. While Ile-de-France, which includes Paris, saw 47.6 million tourist arrivals across 4,638 square miles, its tourist density reached only 10,264 tourists per square mile - a stark contrast to Koh Samui's numbers.
The onslaught of visitors is expected to intensify in 2025, fueled by the popularity of the hit HBO show, 'White Lotus.' Set-jetting, the trend of travelers visiting filming locations, is at an all-time high. Hotels.com reported that two-thirds of travelers in 2025 claimed that movies and TV influence their travel choices, marking a 16% increase from the previous year. Following the release of 'White Lotus' Season 3, similar surges were witnessed in Sicily, where the show's second season was filmed.
Thailand seeks to capitalize on this surge while encouraging tourists to step beyond the traditional hotspots and discover its hidden gems. The Tourism Authority of Thailand (TAT) aims to attract high-spending international visitors in 2025, and has Krabi, Hat Yai, and Hua Hin in its sights as emerging destinations. According to Tourism Thailand, the 'White Lotus' effect is likely to boost visitor numbers during Thailand's shoulder season, when the country has more capacity compared to peak season.
Koh Samui is, however, undoubtedly the epicenter of attention. Yet, expectations of a direct match between the luxury escape depicted in the show and real-life experiences may lead to disappointment, as Four Seasons Koh Samui, the primary filming location, represents only select locations seen in the series. The series was filmed at a variety of locations, including Anantara Mai Khao Phuket, Anantara Lawana Koh Samui Resort, and Anantara Bophut Koh Samui.
When it comes to vibes, Koh Samui tends to attract a younger, party-loving crowd, even in luxurious resorts. While the island offers pristine beaches and a private paradise-like experience, stepping outside the resort areas reveals a stark contrast. Some beaches are lined with tourist-packed restaurants and resorts, while others remain an unspoiled haven. The island has changed post-pandemic, with some areas thriving, while others struggle. Abandoned hotels and empty restaurants serve as stark reminders of the island's fragility.
To escape the crowds and still enjoy luxury, travelers should consider destinations like Koh Kood, Krabi, or Hua Hin, which offer the same level of indulgence seen in 'White Lotus,' but with fewer crowds. Koh Kood, a remote island, offers unspoiled jungle, cascading waterfalls, and flawless white-sand beaches without the attention of set-jetters. Krabi, with its tranquility, high-end accommodations, and impeccable service, offers a sanctuary for luxury-seekers looking for peace and quiet. Hua Hin, though slightly more developed, still maintains a certain charm that sets it apart from the bustling Koh Samui.
In conclusion, while Koh Samui braces for the inevitable surge of 'White Lotus' tourists, it's not the only destination in Thailand that offers upscale luxury tropical relaxation. Travelers seeking an authentic Thai island experience should choose the right place and the right time. A smart approach to travel can help them enjoy luxury without the crowds.
- In the epicenter of the anticipated surge in tourism, Bangkok and Koh Samui, particularly the latter, face challenges similar to those experienced in Ile-de-France (which includes Paris).
- The annual surge in tourism, as seen in Koh Samui and Sicily after the popularity of 'White Lotus', is often influenced by the portrayal of locations in hit HBO shows.
- To avoid the insufferable crowds in Koh Samui and enjoy the luxury tropical relaxation Thailand offers, alternative destinations like Koh Kood, Krabi, or Hua Hin are recommended.
