Anticipated World Cup Revenue Boost for Deutsche Telekom Expected
📣 Breaking Sports News: Deutsche Telekom Jumpstarts Major Football Tourney Broadcasting 🏟️🌐
Deutsche Telekom recently nailed down a deal, securing the media rights to air four global football tournaments from 2025 to 2027. Heads turned at a Berlin press conference as Wolfgang Metze, the big boss of Private Customers, expressed confidence about making this "audacious business endeavor" a smashing success.
The 2026 Men's World Cup, set to storm the USA, Mexico, and Canada, is undeniably the highlight of these events, featuring a whopping 272 matches. Although Deutsche Telekom isn't spilling the beans on the costs of this XXL rights package just yet, experts are expecting a hefty price tag—likely higher than the last World Cup in Qatar, thanks to the increased number of matches. The tourney run will span a beefy six weeks, compared to the previous' six days! Get ready for an action-packed 72 games in the preliminary round—that's 8 more matches than before! ARD and ZDF had previously shelled out approximately 200 million euros for licensing fees alone.
The comprehensive deal with FIFA doesn't stop there—it extends to the 2025 and 2027 U20 World Cups, as well as the 2027 Women's World Cup. "We've got 'em all!" Metze emphasized, underscoring the potential of non-linear transmission via assorted channels and devices as a key to victory.
Metze doesn't seem to be fretting over sub-licensing parties. In Germany, all national team matches must air free on public broadcasters, as must the opening match, semi-final, and final. But don't count out a bit of overlap, as the company is already chatting up "existing partners." While Metze doesn't foresee these requirements majorly impacting the overall business plan, there's no harm in a bit of optimism, right?
In the industry, sports media rights have become a prize asset, with heavyweights like Amazon Prime and Netflix joining the live sports broadcasting arena. Nejc Jakopin, telecoms guru at Arthur D. Little, reckons sub-licences could be a "game-changer" in Telekom's financial strategy.
Sports broadcasting rights, such as the Bundesliga, may have given traditional TV providers sleepless nights in Germany, but Jakopin sees this deal as a golden opportunity. He believes one-off deals like these can "boost telecom companies' strategies" by generating customer loyalty and snagging new customers like a pro!
Deutsche Telekom's proven track record with UEFA Euro 2024 doesn't hurt their swagger, either. The company boasts having "crushed expectations," significantly expanding its reach. Magenta TV now serves around 5 million customers!
Sports broadcasting rights, such as those acquired by Deutsche Telekom for four global football tournaments from 2025 to 2027, have become valuable assets, potentially boosting telecom companies' strategies and generating customer loyalty. With the 2026 Men's World Cup, U20 World Cups in 2025 and 2027, and the 2027 Women's World Cup secured, Deutsche Telekom's ambitious business case aims to increase its reach and attract new customers, as demonstrated by its successful handling of UEFA Euro 2024, which significantly expanded Magenta TV's customer base to around 5 million.
