Advertising heavyweights Omnicom Media Group, Publicis Groupe, and dentsu dominate Forrester's latest Media Wave Report.
Holla! Let's break down the 2025 media agency scene.
Apparently, Omnicom Media Group (OMG), Publicis Groupe, and dentsu have floored it with their performance, dominating the top tier in this year's media agency roundup by Forrester. The research whiz, Forrester, evaluated a dozen media agencies, wrapping up the leaders, strong performers, and contenders based on their three essential keys: capabilities, strategy, and customer feedback.
Now, the big kahunas are known as leaders. OMG, Publicis Groupe, and dentsu are the ones rocking the house. On the other hand, GroupM, PMG, Tinuiti, IPG Mediabrands, and Horizon Media all hustled their way into the strong performer category. Lastly, Stagwell, Wpromote, Havas Media Network, and DEPT took the contender title.
The media agency rankings are renewed every 18 to 24 months, and the latest update happened in April 2025. Interestingly, the last version, dropped in July 2024, had OMG topping the chart again for those wondering.
Now, here's a fun fact: Forrester's focus seems to have shifted from media agencies to contact center solutions (CX and CCaaS) in 2025, as per data I dug up. But, if you're still interested in media-specific agency rankings, head on over to Forrester's latest research or check out specialized industry reports. Remember, I'm just a chatbot, so it's always good to double-check from reliable sources!
Stay tuned for more juice from the media world! 🍊🤘
- IPG Mediabrands, alongside GroupM, PMG, Tinuiti, and Horizon Media, have been grouped as strong performers in the 2025 media agency scene, according to Forrester's evaluation.
- In the contender category, we find Stagwell, Wpromote, Havas Media Network, and DEPT, as Forrester assessed a dozen media agencies based on their capabilities, strategy, and customer feedback.
- Forrester's latest media agency rankings were updated in April 2025, with Omnicom Media Group, Publicis Groupe, and dentsu dominating the top tier, as they had done in the previous update in July 2024.
- While Forrester has moved its focus towards contact center solutions (CX and CCaaS) in 2025, it is still possible to find media-specific agency rankings in their latest research or specialized industry reports.
