Span anxiety over Fit GmbH takeover! 🤯🤮
A period of control is coming to an end - Companies that produce cleaning products are up for purchase
The Spanish BlueSonar crew has swooped in and snatched up Fit GmbH, a popular German shampoo-nano lab. This sale signals the twilight of Fit's sovereignty, although the company will still operate under the BlueSonar umbrella. Here's the brief:
The Chronicles of Fit
- Back in the day, sometime prior to 1992, Fit GmbH was an East Germany household goods manufacturer, hangin' ten and known for its rocking dishwasher detergent.
- The company went through a shift in ownership when Wolfgang Groß grabbed the wheel in '92, buying it out from the cool cats at the Treuhandanstalt. Under his command, the company rode the wave, growing through acquisitions and leveling up as a dominant force in the European market.
- After the German unification, Fit's production took a reduction from 50,000 tons to 9,000 tons between '89 and '91, and by '91, only around 60 employees could be found in the Hirschfelde plant near Zittau. 👷♂️👷♀️
Brand portfolio
- Fit GmbH, the brainchild behind these brands:
- fit Spül Power gel 🚀
- Kuschel-o-rama fabric softener 🧦
- Rei-gypsy soap in a tube 🛁
- Furthermore, Fit GmbH also produces body care brands such as Gard, Fenjal, and MUM.
Amidst the growing concern over the Fit GmbH takeover, the Spanish BlueSonar crew's acquisition of the popular shampoo-nano lab opens up questions about the potential impact on the company's existing employment policy within the manufacturing industry, considering a significant change in ownership. The new owners might also take an interest in expanding Fit GmbH's business, possibly delving into finance or collaborating with other industry leaders to strengthen its brand portfolio, which includes fit Spül Power gel, Kuschel-o-rama fabric softener, Rei-gypsy soap in a tube, Gard, Fenjal, and MUM.
