3D BMW Billboard Ads Transform Times Square's Static Display into a Virtual Highway
Revised Article:
Step aside mundane advertisements, anamorphic 3D technology is shaking up OOH marketing, crafting captivating immersive activations that leave passersby in awe. Take a gander at the striking 14,000-square-foot 3D billboard hovering above the Edition Hotel at the bustling intersection of 47th Street and Seventh Avenue in New York's Times Square. It's been a hotspot for promoting HBO's House of the Dragon, 2 Chainz’s latest album drop, and, more recently, BMW.
BMW broke the mold as the first automotive brand to snag an animation spot on the colossal billboard, thanks to partnerships with advertising powerhouses like Goodby Silverstein & Partners (GS&P). The brand unleashed a pair of captivating animated ads, with the trailblazing visuals conjured up by BCN Visuals.
The first ad had BMW's striking new hybrid electric vehicle, the XM, stealing the show. As the clock counted down, a garage door inched open, ultimately revealing the XM speeding out with a cool, confident roar.
Now, let's dive into some instances where other brands have also caught the "wow" factor of 3D billboards. Take Wonderful Pistachios, for example. They've integrated 3D anamorphic billboards into their marketing strategies, beautifyingscapes in cities like New York City and Philadelphia.
NASA, too, has left a lasting impression with their 3D billboard boasting one of the longest anamorphic experiences. Mind-blowingly crafted by studio Blunt Action, it's a monumental achievement in the realm of billboard advertising.
And let's not forget the kaleidoscopic 3D billboards in Times Square, where brands like Coca-Cola have raised the stakes with their advanced LED technology and enthralling 3D animations.
These examples show that brands are seizing the moment with innovative visual technologies, creating explosive advertising experiences that grab the attention of consumers and boost their brand presence.
- In an effort to outshine conventional advertising, brands like Wonderful Pistachios have incorporated 3D anamorphic billboards into their marketing strategies, mirroring the immersive activations punctuating cityscapes in places like New York City and Philadelphia.
- NASA captivated a wide audience with a 3D billboard engineered by Blunt Action, showcasing one of the longest anamorphic experiences in the advertising world, leaving an indelible impression.
- Brands like Coca-Cola have upped the ante in Times Square with their use of advanced LED technology and captivating 3D animations on kaleidoscopic billboards, exemplifying the industry's eagerness to embrace innovative visual technologies, thereby boosting brand recognition.
